The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

That’s great marketing right there, I don’t care who you are… | ZAPSOCK

 

Tony Hawk:Ride

The board for the game

I have been following Tony Hawk Hawk did was genius. He (or his team) planted copies of the game in various spots throughout the country. These also happen to be locations from the game. Throughout the day, via Twitter, the Birdman himself Tweeted clues to the location of these games. How is that not awesome PR? Hopefully you will find some inspiration in this.

 

That’s great marketing right there, I don’t care who you are… | ZAPSOCK

 

Tony Hawk:Ride

The board for the game

I have been following Tony Hawk Hawk did was genius. He (or his team) planted copies of the game in various spots throughout the country. These also happen to be locations from the game. Throughout the day, via Twitter, the Birdman himself Tweeted clues to the location of these games. How is that not awesome PR? Hopefully you will find some inspiration in this.

 

That’s great marketing right there, I don’t care who you are… | ZAPSOCK

 

Tony Hawk:Ride

The board for the game

I have been following Tony Hawk Hawk did was genius. He (or his team) planted copies of the game in various spots throughout the country. These also happen to be locations from the game. Throughout the day, via Twitter, the Birdman himself Tweeted clues to the location of these games. How is that not awesome PR? Hopefully you will find some inspiration in this.

 

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory

 

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory

 

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory