Unmarketing | ZAPSOCK

I heard this the other day. I’m not sure where.

It might have been Brian Solis. It could have been Social Media Examiner.

I apologize for not getting the citation correct. Credit should go where credit is due.

But I thought about “Unmarketing” for a long time.

I actually came across the UnMarketing Blog.

Basically, Unmarketing is Marketing 2.0.

Or 3.4 or 7.3. I don’t know which version it is. It is the latest version though.

It is all about engaging. It is about listening to your audience.

Previously, marketing was all about sending out a message to every single person on the planet (there were only three television networks then) and hoping that your ad was better than the other guy.

Now, it is about finding that niche. That tribe.

Find them and engage them with content that you know that they will love.

Create content that they will share.

Create content that is worth commenting on.

I don’t care if you have 1,000,000 fans (Likes) on Facebook or 250,000 Followers on Twitter.

If you aren’t engaging your audience, it means absolutely squat.

No Time For Your Brand? Think Again… | ZAPSOCK

I have a problem:

I have zero extra time.

  • I literally have four jobs.
  • I am in grad school.
  • I participate actively in my church.
  • I have a wonderful wife and two kids.


  • I have to blog.
  • I have to Tweet.
  • I have to update my Facebook status.

So what do you do?

Plan ahead!

WordPress allows you to schedule posts. You can write your posts a week, month or even a year in advance.

Future Tweets allows you to schedule your Tweets.

Later Bro allows you to schedule Tweets from multiple Twitter accounts as well as Facebook accounts.

Leave a tip in the tip jar.

I just saved you an extra nine months of your life.


Utilize these tools to do more good more often.

Don’t just use them to automate your life.

Don’t be a robot.

Share Engine Optimization (SHEO) | ZAPSOCK

What is this? SHEO? Don’t say “Shee-yo” say “Esh-E-O.”

Get it? Like SEO, but it’s SHEO. Share Engine Optimization.

But what is a share engine? You know what it is. It’s:

  • Facebook
  • Twitter
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Reddit
  • MySpace
  • Blogger
  • WordPress
  • Tumblr
  • Flickr
  • YouTube
  • Vimeo
  • Viddler
  • And more!

But why? Facebook recently surpassed Google as the most visited site on the Internet.

SEO is still important, don’t get me wrong. But you also need to focus on your SHEO.

Some things to remember:

  • Be Concise – Internet users skim. They don’t read. Create naturally flowing content that is to the point. Use bullet points and headers.
  • Make it differentMake sure you aren’t recycling yesterday’s garbage. People want the latest and the greatest. Set up some Google News and Blog feeds on your topics so that you can share the latest news first.
  • Photo & Video – Remember, if you are going to share photo and video, don’t upload 400 photos to one blog post with a paragraph in between each photo. Unless you are writing a mom blog. Videos, keep them short, but engage people within the first few seconds or else they will move on.

I will have more later on the increasing popularity of SHEO.

I want to thank John Haydon for inspiring me to write this post. I got a lot of ideas from him, so I need to give him credit.

The Great Social Experiment is on Hiatus Indefinitely | ZAPSOCK

The other day I posted about using Facebook groups for a cause.

That same day, I started a Facebook group that anyone could join by donating one dollar.

Today I received a notice from PayPal saying that I have to register with them as a non-profit and provide evidence of my non-profit status.

Because I have not done this yet, I am putting it on hiatus.

I received one donation.

Stopping World Hunger With Facebook | ZAPSOCK

I see a lot of Pages and Groups on Facebook that are called, “I bet I can find 1,000,000 people who want to stop world hunger” or “I bet I can find 1,000,000 people who disapprove of the health care reform bill.”

I don’t join these groups.

Why? Because I don’t see what these Facebook groups are doing to actually combat these problems besides talking about it.

I join a group and it shows everyone that I want to stop world hunger, but what am I actually doing to get it done?

I think that these types of groups should charge $1 for every person that joins the group.

Can you imagine the power of that?

$1,000,000 raised in a matter of weeks for whatever cause? And all you have to do is have people drop a $1 into PayPal.

The only problem that I see with it are scam artists. How do we sort out the cons from the causes?

What do you think?

I Despise Social Media | ZAPSOCK

It has been awhile since I last posted. I have been pretty busy with a few things. I have a few exciting projects in the works that I am pretty excited about. I have also been doing marketing for Utah Baby Guide and Free Baby Magazine. Both magazines are really great resources for new and expecting parents.

I wanted to talk about something that I have been thinking about for a long time. You may have noticed the title. I don’t actually despise social media, but I do have a love/hate relationship with it. Let me explain.

I did my undergraduate work in Marketing. My graduate studies are in Internet Marketing. I have studied the best of both worlds. Social media has absolutely revolutionized the way that marketing takes place. Advertising dollars are more wisely invested in Facebook ads than in a newspaper. Social Media allows businesses to reach out to micro-niche markets. It’s beautiful. So why the hate?

  • I think that some people may be putting too much focus on Social Media strategy.
  • Also, everyone and anyone with a Twitter account is all of a sudden a Social Media Guru. Just because someone knows how to tweet, does not make them an expert. So watch out for these guys.
  • Social Media is not a cure-all/cover-all strategy for marketing. There are so many more aspects of Marketing AND Internet Marketing that cannot be taken care of with a Facebook page and a blog.

I have a lot of work to do on my end still. I am the biggest student of my own teachings.

Branding, Storytelling and Findability | ZAPSOCK

I came across this article and I wanted to share because it is an excellent example of using story telling. The author, Aarron Walter, does an excellent job of informing us about findability, which many people could turn into a very boring subject. I was reading the article and I was half-way through it before my social media induced ADHD kicked in.

This is a must read for anyone who maintains their own website or who works on websites.

A List Apart: Articles: Findability, Orphan of the Web Design Industry.

Social Media at its Best | ZAPSOCK

I just started using two new applications: TweetDeck and Flock. I love them both. Some of the functionality overlaps, but there are aspects about both that I really like.

Blog Composition – You can compose your blog posts within the browser. When you are done, you choose which blog you want to post to. It supports multiple blog clients. I use WordPress and Blogger for my blogs. When you publish you can choose the tags and categories as well as publish it to your Facebook status.

Media Bar – I don’t really use this that much, but it seems pretty cool. It detects any media feeds from any page that you are on.

Favorites – Sync up with Delicious.

Link Sharing – You can share any page that you are in from the Facebook sidebar.

Searching – The search bar shows you real time results from multiple search engines. You can add any search engine from any site such as Facebook.

Mail – See if you have new mail right in the sidebar

RSS – You have a reader right in the sidebar. The browser also detects feeds that are available on pages. (Most browsers do this). You can organize your feeds into categories and folders however you please right there in the sidebar.

There is also a drag ‘n drop web clipboard and a utility to upload photos directly to Facebook, Flickr, Photobucket or other media sharing sites.

I just barely downloaded TweetDeck and I am impressed. Multiple Twitter accounts, Facebook, Facebook Pages, LinkedIn and MySpace. Notifications pop up as they arrive on the side of your screen. You can post to multiple accounts at the same time, shorten urls automatically, upload photos and more. Check it out.

These are great tools.

Blogged with the Flock Browser