Hyper Niche Flat Tops | ZAPSOCK

This is probably one of the worst names for a post ever.

There is absolutely no seo value.

It doesn’t even make sense.

But I like it.

Those were the first words that came to mind when I saw this barber shop.

Senior rates.

Flat tops.

Senior rates is good for the location.

Hemet, CA has a high population seniors, so that makes sense.

Seniors come in every other week to get their hair cut and they only have a half a head o’ hair.

Makes sense.

But flat tops?

I haven’t seen someone with a flat top in a while.

You know how they do a flat top?

A giant flat comb and clippers.

Vóilá!

So is this guy a genius or stuck in the 90’s?

I say he’s a genius.

Where else would you go to get a flat top?

Have you established your brand this way?

No Time For Your Brand? Think Again… | ZAPSOCK

I have a problem:

I have zero extra time.

  • I literally have four jobs.
  • I am in grad school.
  • I participate actively in my church.
  • I have a wonderful wife and two kids.

And….

  • I have to blog.
  • I have to Tweet.
  • I have to update my Facebook status.

So what do you do?

Plan ahead!

WordPress allows you to schedule posts. You can write your posts a week, month or even a year in advance.

Future Tweets allows you to schedule your Tweets.

Later Bro allows you to schedule Tweets from multiple Twitter accounts as well as Facebook accounts.

Leave a tip in the tip jar.

I just saved you an extra nine months of your life.

**UPDATE

Utilize these tools to do more good more often.

Don’t just use them to automate your life.

Don’t be a robot.

Why I Hate Marketing…. | ZAPSOCK

Okay, so I don’t really hate marketing. But, there is one aspect of marketing that is so essential, but it is also one of the most tedious. I have grouped this area under Research & Testing. I know that these are two separate things, but they are the two areas that I dread the most. Let’s first take a look at research.

Research

Having never done it, would you ever try to bake a cake without looking for a recipe or seeking instruction? Would you go white water rafting or climb Mt. Everest without, at the very least, consulting a guidebook? You would most likely even hire a guide. Do you ever make a purchase without trying to find out something about the product and then search for a similar product or a better price for the same product? Probably, but then you have most likely experienced the remorse that accompanies the revelation of, “Oh, I got the same thing at XYZ Store for $100 less!”

This is why research is so essential to any business or marketing venture. You need to know who wants to buy your product or service. Where are they? How do you reach them? How much are they willing to pay? Where can you find similar products? You must know your competition. Entire volumes have been written about marketing research alone. Learn to do it and you will love it. If you say, “Forget it” you may regret it.

Testing

What is testing? Once again many, many books have been written about testing. Testing is what you do once you have launched your campaign. Why testing? Because you must know if your campaign is working! Where are you getting the most hits? Where do your customers come from? Testing is research after you have launched your campaign. If you don’t do testing, you are wasting your marketing dollars.

I recommend that anyone who is looking to start their own business learn about these two aspects of marketing. These are the things that separate the winners from the bankrupt.

Why I Hate Marketing…. | ZAPSOCK

Okay, so I don’t really hate marketing. But, there is one aspect of marketing that is so essential, but it is also one of the most tedious. I have grouped this area under Research & Testing. I know that these are two separate things, but they are the two areas that I dread the most. Let’s first take a look at research.

Research

Having never done it, would you ever try to bake a cake without looking for a recipe or seeking instruction? Would you go white water rafting or climb Mt. Everest without, at the very least, consulting a guidebook? You would most likely even hire a guide. Do you ever make a purchase without trying to find out something about the product and then search for a similar product or a better price for the same product? Probably, but then you have most likely experienced the remorse that accompanies the revelation of, “Oh, I got the same thing at XYZ Store for $100 less!”

This is why research is so essential to any business or marketing venture. You need to know who wants to buy your product or service. Where are they? How do you reach them? How much are they willing to pay? Where can you find similar products? You must know your competition. Entire volumes have been written about marketing research alone. Learn to do it and you will love it. If you say, “Forget it” you may regret it.

Testing

What is testing? Once again many, many books have been written about testing. Testing is what you do once you have launched your campaign. Why testing? Because you must know if your campaign is working! Where are you getting the most hits? Where do your customers come from? Testing is research after you have launched your campaign. If you don’t do testing, you are wasting your marketing dollars.

I recommend that anyone who is looking to start their own business learn about these two aspects of marketing. These are the things that separate the winners from the bankrupt.

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory

 

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory

 

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory