The board for the game
I have been following Tony Hawk (@tonyhawk) on Twitter for awhile now. Today the newest installment of his skateboarding video game series was released, “Tony Hawk: Ride.” (@thride) I am not here to spout off accolades of this great game which includes an actual skateboard controller. No, what Tony Hawk did was genius. He (or his team) planted copies of the game in various spots throughout the country. These also happen to be locations from the game. Throughout the day, via Twitter, the Birdman himself Tweeted clues to the location of these games. How is that not awesome PR? Hopefully you will find some inspiration in this.