Brand Development 2.0 | ZAPSOCK

I don’t want to make this a long post.

I haven’t posted in a while.

I had lunch with my good friend Tyler Jorgenson a little while back and he inspired me to make some changes to my site.

Instead of being a small business marketing consultant, this blog is now about Brand Development 2.0.


Because I love branding. I am passionate about it. That is what Tyler inspired me to do. He told me that you have to do what you are passionate about.

Brand Development 2.0 is all about creating your brand in this new era of social media, tablets and instant gratification.

It is about listening to your customers.

It is allowing them to define your brand. Not you.

You were given two ears and one mouth. You should be listening to your customers twice as much as you are speaking to them.