Goats in Trees | ZAPSOCK

Goat in Tree
Goat eating in tree in Morocco. Courtesty of W. Houston.

What in the world is going on here?

A buddy of mine is a military photographer and I saw this picture that he took in Morocco on his Facebook page.

Apparently these goats love to eat these trees, so they just climb right up there.

All of my life I had held the belief that goats don’t climb trees.

No one had ever taught me that, I just knew it.

Until today.

Keeping an Open Mind

What are you doing with your brand?

Are you doing what all the other goats do and graze in the pastures and eat trash?

Or are you climbing the trees that no one else thought possible?

Just because no one has ever done it with their brand, doesn’t mean it isn’t possible.

If you can think it, you can do it.

You just have to get creative and work a little bit.

Somewhere over the rainbow…there’s another rainbow. | ZAPSOCK

Some people think that this is an inspirational song.

I have to disagree.

It encourages you to dream.

And that’s it.

A dream isn’t good enough.

It is lazy.

You need action.

When you act, you have a goal.

You are being proactive.

Do you have goals?

Or are you just dreaming?

If you are dreaming, you’re only going to find another rainbow on the other side of this one.

Somewhere over the rainbow
Way up high,
There’s a land that I heard of
Once in a lullaby.
Somewhere over the rainbow
Skies are blue,
And the dreams that you dare to dream
Really do come true.
Someday I’ll wish upon a star
And wake up where the clouds are far
Behind me.
Where troubles melt like lemon drops
Away above the chimney tops
That’s where you’ll find me.
Somewhere over the rainbow
Bluebirds fly.
Birds fly over the rainbow.
Why then, oh why can’t I?
If happy little bluebirds fly
Beyond the rainbow
Why, oh why can’t I?

Identifying and Eliminating Negative Stress | ZAPSOCK

Negative Stress?

Wait? So does that mean that there is positive stress?


One of the great philosophers of our day, Jaime Gomez, taught me that negative stress is caused by not being able to do what you want because you must do the things that you need.

That is negative stress. The emotional state created when we are not able to do what we want.

Positive Stress

Positive stress is the result of needs without wants or wants without needs.

It is healthy.

It keeps you moving.

It gives you that adrenaline rush to get things done.

Eliminating Negative Stress

You will never eliminate the things that you need to do, if they are in fact true needs.

If you can eliminate it without worry, it is not a true need.

  1. Eliminate some of the things that you want.
  2. Want to do the things you need.
  3. Need to do the things you want.

Do what you love, and love what you do.

Want what you have, and you will never want again.

Are You Siphoning the Bucket? | ZAPSOCK

During my time as a missionary in Uruguay over seven years ago, I found myself in a very interesting situation.

We were preparing for a baptismal service. The baptismal font was inside the church building, but the water didn’t drain into a sewer line. It had to be pumped out.

However, this time the pump wasn’t working and there was water still in it from the previous two weeks. Disgusting, right?

We had to figure out a way to get the water out.

I had the idea to try a siphon. If you don’t know what a siphon is or how it works, it is a way to move water (liquid) through a length of hose or pipe. The trick to it is that the end of the hose where the water comes out has to be lower than the end where the water goes into the hose.

Siphon Diagram courtesy of University of Queensland

So we found a length of hose and stuck it down in the font. We took the other end out to the street which was pretty low, but not quite low enough.

After trying to make this work for an hour or so, we gave up on the idea and got some buckets to get the water out.

One of the church members that was there helping us, had the brilliant idea to “siphon the bucket.”

His idea was to fill up the bucket with water and then siphon it out of the bucket (a standard 5 gallon bucket). This would make the end of the hose much lower than the beginning of the hose causing the siphon to work.

I just looked at him.

Do you see the problem? Are you siphoning the bucket?

Are you so dependent upon a piece of technology or a method or a set way of thinking that even when the situation calls for some improvisation you still want to stick to what you know?

Think outside the box. Create paradigm shifts. Be a thought leader.

Don’t siphon the bucket.

Being a Brand Leader | ZAPSOCK

Have you read the Brand Gap by Marty Neumeier yet? In it Mr. Neumeier says that your brand is not what YOU say it is, it’s what THEY say it is. (THEY being your consumers.)

It’s the same with leadership. Just because YOU say you are a leader or your business card says you are, does not make you a leader. Just because you have thousands of followers on Twitter or on your super-spiffy NING network, that does not make you a leader. You may be the CEO of a corporation with over 10,000 employees and you might not be a leader. You are only a leader if your followers say you are. If your followers love you and respect you, only then are you a leader.

A leader attracts others with kindness and self-sacrifice. This attraction is magnetic. It is atomic.

A true leader will always put his followers’ interests before his own.

Are you a leader? If you can answer that definitively, you most likely are not.

So then, what are the characteristics of a true follower?