I Despise Social Media | ZAPSOCK

It has been awhile since I last posted. I have been pretty busy with a few things. I have a few exciting projects in the works that I am pretty excited about. I have also been doing marketing for Utah Baby Guide and Free Baby Magazine. Both magazines are really great resources for new and expecting parents.

I wanted to talk about something that I have been thinking about for a long time. You may have noticed the title. I don’t actually despise social media, but I do have a love/hate relationship with it. Let me explain.

I did my undergraduate work in Marketing. My graduate studies are in Internet Marketing. I have studied the best of both worlds. Social media has absolutely revolutionized the way that marketing takes place. Advertising dollars are more wisely invested in Facebook ads than in a newspaper. Social Media allows businesses to reach out to micro-niche markets. It’s beautiful. So why the hate?

  • I think that some people may be putting too much focus on Social Media strategy.
  • Also, everyone and anyone with a Twitter account is all of a sudden a Social Media Guru. Just because someone knows how to tweet, does not make them an expert. So watch out for these guys.
  • Social Media is not a cure-all/cover-all strategy for marketing. There are so many more aspects of Marketing AND Internet Marketing that cannot be taken care of with a Facebook page and a blog.

I have a lot of work to do on my end still. I am the biggest student of my own teachings.

The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

Happy New Year!! | ZAPSOCK

So I took a break that was much too long. I have been working on a few different things. I was working on my wife’s website for a while. It isn’t finished yet. But it took me a while because I am not a web designer. Just because I am an Internet Marketer does not make me a web designer. I am a strategist. I am a master planner. I create plans and then execute those plans with the help of a team. The team is very small right now. So why was I doing my wife’s website? Because I wanted the experience. I wanted to know how to do it. It is fun to do, and it is good to know.

Also, the holidays have kept me rather busy. Now that the holidays are over and I have no New Year’s resolutions, I should have plenty of time. Classes start up again tomorrow.

So here is a Happy New Year to all. Make it a great one!

Happy New Year!! | ZAPSOCK

So I took a break that was much too long. I have been working on a few different things. I was working on my wife’s website for a while. It isn’t finished yet. But it took me a while because I am not a web designer. Just because I am an Internet Marketer does not make me a web designer. I am a strategist. I am a master planner. I create plans and then execute those plans with the help of a team. The team is very small right now. So why was I doing my wife’s website? Because I wanted the experience. I wanted to know how to do it. It is fun to do, and it is good to know.

Also, the holidays have kept me rather busy. Now that the holidays are over and I have no New Year’s resolutions, I should have plenty of time. Classes start up again tomorrow.

So here is a Happy New Year to all. Make it a great one!

Happy New Year!! | ZAPSOCK

So I took a break that was much too long. I have been working on a few different things. I was working on my wife’s website for a while. It isn’t finished yet. But it took me a while because I am not a web designer. Just because I am an Internet Marketer does not make me a web designer. I am a strategist. I am a master planner. I create plans and then execute those plans with the help of a team. The team is very small right now. So why was I doing my wife’s website? Because I wanted the experience. I wanted to know how to do it. It is fun to do, and it is good to know.

Also, the holidays have kept me rather busy. Now that the holidays are over and I have no New Year’s resolutions, I should have plenty of time. Classes start up again tomorrow.

So here is a Happy New Year to all. Make it a great one!