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	<title>Zapsock &#187; findability</title>
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	<description>Blog of J. Mark Bangerter - Author, Innovator, Branding Rebel</description>
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		<title>Branding, Storytelling and Findability &#124; ZAPSOCK</title>
		<link>http://www.zapsock.com/marketing/branding-storytelling-and-findability</link>
		<comments>http://www.zapsock.com/marketing/branding-storytelling-and-findability#comments</comments>
		<pubDate>Thu, 21 Jan 2010 03:21:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[findability]]></category>
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		<category><![CDATA[storytelling]]></category>

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		<description><![CDATA[I came across this article and I wanted to share because it is an excellent example of using story telling. The author, Aarron Walter, does an excellent job of informing us about findability, which many people could turn into a &#8230; <a href="http://www.zapsock.com/marketing/branding-storytelling-and-findability">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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