Have you checked it out yet?

It is really a great way to monitor how people are sharing your content on Facebook!

Add your site’s URL. It will show how many people have shared your site.

You can see which posts were the most popular.

If you have a brand monitoring strategy, this must be a part of it.

Share Engine Optimization (SHEO) | ZAPSOCK

What is this? SHEO? Don’t say “Shee-yo” say “Esh-E-O.”

Get it? Like SEO, but it’s SHEO. Share Engine Optimization.

But what is a share engine? You know what it is. It’s:

  • Facebook
  • Twitter
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Reddit
  • MySpace
  • Blogger
  • WordPress
  • Tumblr
  • Flickr
  • YouTube
  • Vimeo
  • Viddler
  • And more!

But why? Facebook recently surpassed Google as the most visited site on the Internet.

SEO is still important, don’t get me wrong. But you also need to focus on your SHEO.

Some things to remember:

  • Be Concise – Internet users skim. They don’t read. Create naturally flowing content that is to the point. Use bullet points and headers.
  • Make it differentMake sure you aren’t recycling yesterday’s garbage. People want the latest and the greatest. Set up some Google News and Blog feeds on your topics so that you can share the latest news first.
  • Photo & Video – Remember, if you are going to share photo and video, don’t upload 400 photos to one blog post with a paragraph in between each photo. Unless you are writing a mom blog. Videos, keep them short, but engage people within the first few seconds or else they will move on.

I will have more later on the increasing popularity of SHEO.

I want to thank John Haydon for inspiring me to write this post. I got a lot of ideas from him, so I need to give him credit.

So I Did It… | ZAPSOCK

I took my own advice.

This may be the first time in a long time.

I thought about it for a long time after I posted my previous post today about utilizing the power of Facebook for good. And I did it.

I started a Facebook group called “When This Group Reaches 1M Members, I Will Donate $1M to Help the Homeless”

Everyone that joins has to donate a dollar. All of that money will be donated to helping the homeless once the group has reached 1,000,000 members.

Stopping World Hunger With Facebook | ZAPSOCK

I see a lot of Pages and Groups on Facebook that are called, “I bet I can find 1,000,000 people who want to stop world hunger” or “I bet I can find 1,000,000 people who disapprove of the health care reform bill.”

I don’t join these groups.

Why? Because I don’t see what these Facebook groups are doing to actually combat these problems besides talking about it.

I join a group and it shows everyone that I want to stop world hunger, but what am I actually doing to get it done?

I think that these types of groups should charge $1 for every person that joins the group.

Can you imagine the power of that?

$1,000,000 raised in a matter of weeks for whatever cause? And all you have to do is have people drop a $1 into PayPal.

The only problem that I see with it are scam artists. How do we sort out the cons from the causes?

What do you think?