Hyper Niche Flat Tops | ZAPSOCK

This is probably one of the worst names for a post ever.

There is absolutely no seo value.

It doesn’t even make sense.

But I like it.

Those were the first words that came to mind when I saw this barber shop.

Senior rates.

Flat tops.

Senior rates is good for the location.

Hemet, CA has a high population seniors, so that makes sense.

Seniors come in every other week to get their hair cut and they only have a half a head o’ hair.

Makes sense.

But flat tops?

I haven’t seen someone with a flat top in a while.

You know how they do a flat top?

A giant flat comb and clippers.

Vóilá!

So is this guy a genius or stuck in the 90’s?

I say he’s a genius.

Where else would you go to get a flat top?

Have you established your brand this way?

Why I Hate Marketing…. | ZAPSOCK

Okay, so I don’t really hate marketing. But, there is one aspect of marketing that is so essential, but it is also one of the most tedious. I have grouped this area under Research & Testing. I know that these are two separate things, but they are the two areas that I dread the most. Let’s first take a look at research.

Research

Having never done it, would you ever try to bake a cake without looking for a recipe or seeking instruction? Would you go white water rafting or climb Mt. Everest without, at the very least, consulting a guidebook? You would most likely even hire a guide. Do you ever make a purchase without trying to find out something about the product and then search for a similar product or a better price for the same product? Probably, but then you have most likely experienced the remorse that accompanies the revelation of, “Oh, I got the same thing at XYZ Store for $100 less!”

This is why research is so essential to any business or marketing venture. You need to know who wants to buy your product or service. Where are they? How do you reach them? How much are they willing to pay? Where can you find similar products? You must know your competition. Entire volumes have been written about marketing research alone. Learn to do it and you will love it. If you say, “Forget it” you may regret it.

Testing

What is testing? Once again many, many books have been written about testing. Testing is what you do once you have launched your campaign. Why testing? Because you must know if your campaign is working! Where are you getting the most hits? Where do your customers come from? Testing is research after you have launched your campaign. If you don’t do testing, you are wasting your marketing dollars.

I recommend that anyone who is looking to start their own business learn about these two aspects of marketing. These are the things that separate the winners from the bankrupt.

Why I Hate Marketing…. | ZAPSOCK

Okay, so I don’t really hate marketing. But, there is one aspect of marketing that is so essential, but it is also one of the most tedious. I have grouped this area under Research & Testing. I know that these are two separate things, but they are the two areas that I dread the most. Let’s first take a look at research.

Research

Having never done it, would you ever try to bake a cake without looking for a recipe or seeking instruction? Would you go white water rafting or climb Mt. Everest without, at the very least, consulting a guidebook? You would most likely even hire a guide. Do you ever make a purchase without trying to find out something about the product and then search for a similar product or a better price for the same product? Probably, but then you have most likely experienced the remorse that accompanies the revelation of, “Oh, I got the same thing at XYZ Store for $100 less!”

This is why research is so essential to any business or marketing venture. You need to know who wants to buy your product or service. Where are they? How do you reach them? How much are they willing to pay? Where can you find similar products? You must know your competition. Entire volumes have been written about marketing research alone. Learn to do it and you will love it. If you say, “Forget it” you may regret it.

Testing

What is testing? Once again many, many books have been written about testing. Testing is what you do once you have launched your campaign. Why testing? Because you must know if your campaign is working! Where are you getting the most hits? Where do your customers come from? Testing is research after you have launched your campaign. If you don’t do testing, you are wasting your marketing dollars.

I recommend that anyone who is looking to start their own business learn about these two aspects of marketing. These are the things that separate the winners from the bankrupt.

The Often Overlooked Art of Branding (pt. 1) | ZAPSOCK

How do you define your brand? It is my experience that most companies, products or services are at one of three places when it comes to the Art of Branding:

1. It is completely overlooked,

2. It is done completely wrong, due to misunderstanding what branding actually is, or

3. It is utilized correctly and they are successful at building their brand.

Those that fall in with #3, they are the ones at the top.

So what is branding? What would you say it is off the top of your head? Take a wild guess if you don’t know. What was the first word that came to your head? Logo? Icon? Branding Iron? Symbol?

No, no, no and no.

It isn’t a word. It isn’t a symbol. A brand is defined as the gut feeling that the consumer has about your company, product or service.

So how do you define your brand now?

Just a Thought | ZAPSOCK

It is a tough job market out there. Unemployment rates are sky high. One of the biggest determining factors when employers are reviewing applicants isn’t necessarily a degree, it’s experience. A degree is important, but if you have no experience, do you know what that means to a potential employer? $$$ MONEY $$$ They have to spend lots of it in order to train you to do the job right. If they can hire someone who already knows what they are doing, that person is going to become profitable much sooner. And what if you don’t work out? All the wages they paid you during your training, WASTED. That isn’t something that anyone wants to do right now. With hundreds of applicants, employers are extremely picky with who they are hiring. Catch 22 right? So how do you get experience? Start your own business. Do you want a job teaching? Start tutoring kids. Do it for free. Experience is worth so much more. Do you want a job as a business executive? Start a business consultation business. Offer your services to these businesses for free. You will gain invaluable experience, exceptional knowledge and you may even like running your own business. If there aren’t any opportunities, make some. (And you can put it all on your resume!)

Just a Thought | ZAPSOCK

It is a tough job market out there. Unemployment rates are sky high. One of the biggest determining factors when employers are reviewing applicants isn’t necessarily a degree, it’s experience. A degree is important, but if you have no experience, do you know what that means to a potential employer? $$$ MONEY $$$ They have to spend lots of it in order to train you to do the job right. If they can hire someone who already knows what they are doing, that person is going to become profitable much sooner. And what if you don’t work out? All the wages they paid you during your training, WASTED. That isn’t something that anyone wants to do right now. With hundreds of applicants, employers are extremely picky with who they are hiring. Catch 22 right? So how do you get experience? Start your own business. Do you want a job teaching? Start tutoring kids. Do it for free. Experience is worth so much more. Do you want a job as a business executive? Start a business consultation business. Offer your services to these businesses for free. You will gain invaluable experience, exceptional knowledge and you may even like running your own business. If there aren’t any opportunities, make some. (And you can put it all on your resume!)

Just a Thought | ZAPSOCK

It is a tough job market out there. Unemployment rates are sky high. One of the biggest determining factors when employers are reviewing applicants isn’t necessarily a degree, it’s experience. A degree is important, but if you have no experience, do you know what that means to a potential employer? $$$ MONEY $$$ They have to spend lots of it in order to train you to do the job right. If they can hire someone who already knows what they are doing, that person is going to become profitable much sooner. And what if you don’t work out? All the wages they paid you during your training, WASTED. That isn’t something that anyone wants to do right now. With hundreds of applicants, employers are extremely picky with who they are hiring. Catch 22 right? So how do you get experience? Start your own business. Do you want a job teaching? Start tutoring kids. Do it for free. Experience is worth so much more. Do you want a job as a business executive? Start a business consultation business. Offer your services to these businesses for free. You will gain invaluable experience, exceptional knowledge and you may even like running your own business. If there aren’t any opportunities, make some. (And you can put it all on your resume!)