Branding, Storytelling and Findability | ZAPSOCK

I came across this article and I wanted to share because it is an excellent example of using story telling. The author, Aarron Walter, does an excellent job of informing us about findability, which many people could turn into a very boring subject. I was reading the article and I was half-way through it before my social media induced ADHD kicked in.

This is a must read for anyone who maintains their own website or who works on websites.

A List Apart: Articles: Findability, Orphan of the Web Design Industry.

The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

The Often Overlooked Art of Branding (pt. 2) | ZAPSOCK

I wanted to continue with my series on Branding, because branding is really one of my favorite parts about marketing. I enjoy being creative and coming up with ways to be different. I have been thinking a lot about storytelling recently. It is such an important part of branding. Many times we don’t really think of storytelling when we think of marketing or branding. But let take a look at a few marketing campaigns that have effectively used storytelling:

The Most Interesting Man in the World: (www.dosequis.com)

I don’t drink alcohol. I don’t endorse drinking alcohol. But Dos Equis has one of the greatest campaigns overall as well as superior use of the art of storytelling. They have created a man known only as “The Most Interesting Man in the World.” And he is indeed. Watch this commercial.

[youtube=http://www.youtube.com/watch?v=8Bc0WjTT0Ps]

Scarlet (formerly www.scarletseries.tv)

This is another one that was a great use of storytelling, however, it didn’t last. It was only used up until the product launch. LG was launching their new TVs and they promoted “Scarlet” like a new TV series. Here is the link to another blog post about it for more information. I just want to give ya’ll a brief idea of some great campaigns. So why is storytelling so important? It helps customers relate on an emotional level. Whether that humor is emotion, excitement or whatever it may be. Help them feel emotional. The human animal is an emotional beast. And remember, it doesn’t HAVE to be a fictitious story. Maybe a true story is what your customers will relate with best.

Here are some links to some other great uses of storytelling:

Heroes (Television Series) Check out Exclusives>Official Sites and explore those different sites.

Mac

Hulu

The Often Overlooked Art of Branding (pt. 1) | ZAPSOCK

How do you define your brand? It is my experience that most companies, products or services are at one of three places when it comes to the Art of Branding:

1. It is completely overlooked,

2. It is done completely wrong, due to misunderstanding what branding actually is, or

3. It is utilized correctly and they are successful at building their brand.

Those that fall in with #3, they are the ones at the top.

So what is branding? What would you say it is off the top of your head? Take a wild guess if you don’t know. What was the first word that came to your head? Logo? Icon? Branding Iron? Symbol?

No, no, no and no.

It isn’t a word. It isn’t a symbol. A brand is defined as the gut feeling that the consumer has about your company, product or service.

So how do you define your brand now?