Killing Your High Score | ZAPSOCK

Have you ever played Pac-Man?

Donkey Kong?

Super Mario Bros?

I’m sure you have some sort of game on your smart phone where the objective is to achieve the highest possible score.

In some of these games it is the only objective.

Have you played the helicopter game?

All you do is fly for as long as you possibly can.

The game is programmed to continue indefinitely as long as you don’t crash.

When we play these games, we tend to beat our high score a little bit more each time.

Just a little bit.

Is it because we are getting better?


Is it because we are learning from our past mistakes?


But I think there’s more.

I have found that it is human nature to subconciously give up once we have reached a predetermined threshold, or “high score.”

We find it is okay to achieve this same score.

Even coming up short, as long as it is within an unspoken proximity, is acceptable.

Beating the high score by the smallest margin is, in our primitive ape brain, a fantastic achievement worthy of the highest honors.

Killing the High Score

When you are developing a new brand, are you trying to eek your way past the “high score?”

Are you satisfied creating something that falls short, but within the acceptable range?

Or do you seek to kill the high score?

Slaughter the status quo?

Google didn’t create a search engine that was on par with existing algorithms, they established an empire.

When you search for something on the interwebs, you don’t “Yahoo! it”, you don’t “Ask Jeeves” and you definitely don’t “Bing it.”

No matter which search engine we are using, we “Google it.”

We don’t “MySpace our buddies,” we “Facebook them.”

You want to be the next Sergei?

Or the next Zuck-meister?

Don’t do what they have already done.

Don’t crash the helicopter in the exact same spot each time.

Destroy the high score.

Drop a frickin’ nuke on it.

Hyper Niche Flat Tops | ZAPSOCK

This is probably one of the worst names for a post ever.

There is absolutely no seo value.

It doesn’t even make sense.

But I like it.

Those were the first words that came to mind when I saw this barber shop.

Senior rates.

Flat tops.

Senior rates is good for the location.

Hemet, CA has a high population seniors, so that makes sense.

Seniors come in every other week to get their hair cut and they only have a half a head o’ hair.

Makes sense.

But flat tops?

I haven’t seen someone with a flat top in a while.

You know how they do a flat top?

A giant flat comb and clippers.


So is this guy a genius or stuck in the 90’s?

I say he’s a genius.

Where else would you go to get a flat top?

Have you established your brand this way?

Goats in Trees | ZAPSOCK

Goat in Tree
Goat eating in tree in Morocco. Courtesty of W. Houston.

What in the world is going on here?

A buddy of mine is a military photographer and I saw this picture that he took in Morocco on his Facebook page.

Apparently these goats love to eat these trees, so they just climb right up there.

All of my life I had held the belief that goats don’t climb trees.

No one had ever taught me that, I just knew it.

Until today.

Keeping an Open Mind

What are you doing with your brand?

Are you doing what all the other goats do and graze in the pastures and eat trash?

Or are you climbing the trees that no one else thought possible?

Just because no one has ever done it with their brand, doesn’t mean it isn’t possible.

If you can think it, you can do it.

You just have to get creative and work a little bit.

Freebies! Get your freebies here! | ZAPSOCK

I have been reading Chris Anderson’s “Free.”

I am loving it.

It is very informational and exceptionally insightful.

As I was reading it I had an idea, and I am going to give it to you for FREE.

Here it is, I hope someone takes this idea and runs with it.

  1. Get some investors to invest some of their hard earned $$$.
  2. Build (or purchase) a movie theatre.
  3. You won’t need to focus on fancy stadium seating or anything like that.
  4. You GIVE the popcorn away to everyone. That’s right everyone.
  5. Every ticket stub comes with a coupon for a free medium popcorn. Not small, medium.

I don’t really feel like elaborating on why this is such a genius idea, but I will.

  • Everyone goes through your concession line.
  • People will be more prone to purchase other items: candy, soda, hot dogs.
  • The lines for the concessions will be longer, so you have ads playing on monitors located in the lines. Not just up on the walls.
  • More people will come to your theatre because you have free popcorn.

Why does this make sense? Because everyone knows that a 20 ounce serving of popcorn is NOT worth $5.00. It isn’t even worth 5 cents.

Your investment into this is minimal, but the returns will be extraordinary.

I truly hope someone does this.

By the way, I hate popcorn.

Unmarketing | ZAPSOCK

I heard this the other day. I’m not sure where.

It might have been Brian Solis. It could have been Social Media Examiner.

I apologize for not getting the citation correct. Credit should go where credit is due.

But I thought about “Unmarketing” for a long time.

I actually came across the UnMarketing Blog.

Basically, Unmarketing is Marketing 2.0.

Or 3.4 or 7.3. I don’t know which version it is. It is the latest version though.

It is all about engaging. It is about listening to your audience.

Previously, marketing was all about sending out a message to every single person on the planet (there were only three television networks then) and hoping that your ad was better than the other guy.

Now, it is about finding that niche. That tribe.

Find them and engage them with content that you know that they will love.

Create content that they will share.

Create content that is worth commenting on.

I don’t care if you have 1,000,000 fans (Likes) on Facebook or 250,000 Followers on Twitter.

If you aren’t engaging your audience, it means absolutely squat.

Do You Have a Brand Plan? | ZAPSOCK

Yesterday I posted about utilizing scheduling tools for content.

However, this won’t do you any good unless you have a plan.

Everyone is always talking about a plan.

  • Your business plan.
  • Your diet plan.
  • Your workout plan.
  • Your planning plan.

There is a reason people will sell you this horse-puckey.

You need a plan.

What is your plan for your Brand?

What are you trying to accomplish?

Right now I want to focus on Messaging Strategy.

  • What type of message will you send out?
  • How will you send it out?
  • What channels will you use to publish and syndicate your message?
  • What platforms will you use?
  • What type of format will you use and how often will you send it out?

Create your plan. Stick to it.

Email me your plan and I will review it for you.

No strings attached. I’ll do it just because I am that awesome. | ZAPSOCK

Have you checked it out yet?

It is really a great way to monitor how people are sharing your content on Facebook!

Add your site’s URL. It will show how many people have shared your site.

You can see which posts were the most popular.

If you have a brand monitoring strategy, this must be a part of it.

3 Steps to Defining Your Brand or “Choose, but choose wisely…” | ZAPSOCK

In my experience, one of the hardest things to do is define a new venture.

Working on a team project can make this much more difficult or much easier.

So how do you define what your brand is?

First off, YOU DON’T. Your consumers do. That is Brand Development 2.0 baby!

But you still have to guide your consumers. You need to lead them. You need to find your tribe.

Step 1: Brainstorm

I use a mindmap.

You can do this on paper or there are a number of free apps out there for mindmapping.

Freemind is one that I have used.

I just downloaded another one, of FreeMind.

Get all of your ideas out. Good and bad. Especially the bad. Get them all down and get them organized however you see fit.

Step 2: Eliminate

Start going through everything that you have put down on paper (or your computer).

Find the paths that will lead you to your goals. Eliminate the paths you don’t need.

Step 3: Narrow

Narrow your focus. Focus on one aspect of one final outcome.

This is your brand.

This is what you will take to your consumers.

Where do you want to be? You will be most successful if you can focus your energies on one outcome instead of multiple outcomes.

Your fans will tell you whether or not you have chosen wisely.

Death of an Antenna Ball | ZAPSOCK

I’m Old School

I’m not that old, but I am from an old school generation.

I still remember the times when we didn’t have the internet in the home. We didn’t even have a computer.

The most high tech devices in our home were:

  • Our top loading VCR
  • The 8-bit NES
  • My dad’s work pager

Oh yeah, my mom had a word processor. In fact, she was able to sell her services as a typist. Now everyone’s a typist.

Antenna Balls or Antenna Toppers

Whatever you want to call them.

I guess a ball would be a topper but a topper wouldn’t necessarily be a ball.

What does this have to do with anything?

Antenna balls were awesome!

I remember when you would see half the cars on the road with a 76 antenna ball. The sign for the gas station itself was a ginormous antenna ball!

I don’t remember if you had to buy them or if they gave them away free, but it was one of the most genius forms of increasing brand awareness.

Then everyone jumped on the band wagon.

Then came the death of the antenna ball. Cars don’t have antennas anymore. Radio isn’t analog anymore.

So what will the next “antenna ball” be?

Will it be your idea?