No Time For Your Brand? Think Again… | ZAPSOCK

I have a problem:

I have zero extra time.

  • I literally have four jobs.
  • I am in grad school.
  • I participate actively in my church.
  • I have a wonderful wife and two kids.

And….

  • I have to blog.
  • I have to Tweet.
  • I have to update my Facebook status.

So what do you do?

Plan ahead!

WordPress allows you to schedule posts. You can write your posts a week, month or even a year in advance.

Future Tweets allows you to schedule your Tweets.

Later Bro allows you to schedule Tweets from multiple Twitter accounts as well as Facebook accounts.

Leave a tip in the tip jar.

I just saved you an extra nine months of your life.

**UPDATE

Utilize these tools to do more good more often.

Don’t just use them to automate your life.

Don’t be a robot.

Share Engine Optimization (SHEO) | ZAPSOCK

What is this? SHEO? Don’t say “Shee-yo” say “Esh-E-O.”

Get it? Like SEO, but it’s SHEO. Share Engine Optimization.

But what is a share engine? You know what it is. It’s:

  • Facebook
  • Twitter
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Reddit
  • MySpace
  • Blogger
  • WordPress
  • Tumblr
  • Flickr
  • YouTube
  • Vimeo
  • Viddler
  • And more!

But why? Facebook recently surpassed Google as the most visited site on the Internet.

SEO is still important, don’t get me wrong. But you also need to focus on your SHEO.

Some things to remember:

  • Be Concise – Internet users skim. They don’t read. Create naturally flowing content that is to the point. Use bullet points and headers.
  • Make it differentMake sure you aren’t recycling yesterday’s garbage. People want the latest and the greatest. Set up some Google News and Blog feeds on your topics so that you can share the latest news first.
  • Photo & Video – Remember, if you are going to share photo and video, don’t upload 400 photos to one blog post with a paragraph in between each photo. Unless you are writing a mom blog. Videos, keep them short, but engage people within the first few seconds or else they will move on.

I will have more later on the increasing popularity of SHEO.

I want to thank John Haydon for inspiring me to write this post. I got a lot of ideas from him, so I need to give him credit.

This Is It! | ZAPSOCK

How many blogs have I started and failed to keep up? Too many. This is the one. No gimmicks. No games. Just me. What is this blog about? Me. Didn’t you catch the name? Is that narcissistic? Yes. Do I care? Not really. A lot of what I talk about here will be the things that interest me. Particularly marketing, internet marketing, real estate, books, movies etc. I am going to try to keep this focused on marketing mainly. But let’s keep it real. I’m a real person. I don’t always want to talk about marketing. So look for more posts in the very near future.

This Is It! | ZAPSOCK

How many blogs have I started and failed to keep up? Too many. This is the one. No gimmicks. No games. Just me. What is this blog about? Me. Didn’t you catch the name? Is that narcissistic? Yes. Do I care? Not really. A lot of what I talk about here will be the things that interest me. Particularly marketing, internet marketing, real estate, books, movies etc. I am going to try to keep this focused on marketing mainly. But let’s keep it real. I’m a real person. I don’t always want to talk about marketing. So look for more posts in the very near future.

This Is It! | ZAPSOCK

How many blogs have I started and failed to keep up? Too many. This is the one. No gimmicks. No games. Just me. What is this blog about? Me. Didn’t you catch the name? Is that narcissistic? Yes. Do I care? Not really. A lot of what I talk about here will be the things that interest me. Particularly marketing, internet marketing, real estate, books, movies etc. I am going to try to keep this focused on marketing mainly. But let’s keep it real. I’m a real person. I don’t always want to talk about marketing. So look for more posts in the very near future.