It has been awhile since I last posted. I have been pretty busy with a few things. I have a few exciting projects in the works that I am pretty excited about. I have also been doing marketing for Utah Baby Guide and Free Baby Magazine. Both magazines are really great resources for new and expecting parents.
I wanted to talk about something that I have been thinking about for a long time. You may have noticed the title. I don’t actually despise social media, but I do have a love/hate relationship with it. Let me explain.
I did my undergraduate work in Marketing. My graduate studies are in Internet Marketing. I have studied the best of both worlds. Social media has absolutely revolutionized the way that marketing takes place. Advertising dollars are more wisely invested in Facebook ads than in a newspaper. Social Media allows businesses to reach out to micro-niche markets. It’s beautiful. So why the hate?
- I think that some people may be putting too much focus on Social Media strategy.
- Also, everyone and anyone with a Twitter account is all of a sudden a Social Media Guru. Just because someone knows how to tweet, does not make them an expert. So watch out for these guys.
- Social Media is not a cure-all/cover-all strategy for marketing. There are so many more aspects of Marketing AND Internet Marketing that cannot be taken care of with a Facebook page and a blog.
I have a lot of work to do on my end still. I am the biggest student of my own teachings.