I have been reading Chris Anderson’s “Free.”

I am loving it.

It is very informational and exceptionally insightful.

As I was reading it I had an idea, and I am going to give it to you for FREE.

Here it is, I hope someone takes this idea and runs with it.

1. Get some investors to invest some of their hard earned $$$.
2. Build (or purchase) a movie theatre.
3. You won’t need to focus on fancy stadium seating or anything like that.
4. You GIVE the popcorn away to everyone. That’s right everyone.
5. Every ticket stub comes with a coupon for a free medium popcorn. Not small, medium.

I don’t really feel like elaborating on why this is such a genius idea, but I will.

• Everyone goes through your concession line.
• People will be more prone to purchase other items: candy, soda, hot dogs.
• The lines for the concessions will be longer, so you have ads playing on monitors located in the lines. Not just up on the walls.
• More people will come to your theatre because you have free popcorn.

Why does this make sense? Because everyone knows that a 20 ounce serving of popcorn is NOT worth $5.00. It isn’t even worth 5 cents.

Your investment into this is minimal, but the returns will be extraordinary.

I truly hope someone does this.

By the way, I hate popcorn.