Well how do you do that? What do many marketers, designers, developers and even business owners do? They do what they want. They don’t do what the end user or consumer wants. When you are designing a product, service or a website, ask yourself, “Is this what I want or is this what my client wants?” If you are doing it for yourself, you are doing it for the wrong reasons. Don’t add a feature just because it is flashy or cool. Whatever you are doing, do it well, but make sure that you know what your clients want. Sound like too much work? You’re in the wrong business.
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