Branding, Storytelling and Findability | ZAPSOCK

I came across this article and I wanted to share because it is an excellent example of using story telling. The author, Aarron Walter, does an excellent job of informing us about findability, which many people could turn into a very boring subject. I was reading the article and I was half-way through it before my social media induced ADHD kicked in.

This is a must read for anyone who maintains their own website or who works on websites.

A List Apart: Articles: Findability, Orphan of the Web Design Industry.

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