I heard this the other day. I’m not sure where.
I apologize for not getting the citation correct. Credit should go where credit is due.
But I thought about “Unmarketing” for a long time.
I actually came across the UnMarketing Blog.
Basically, Unmarketing is Marketing 2.0.
Or 3.4 or 7.3. I don’t know which version it is. It is the latest version though.
It is all about engaging. It is about listening to your audience.
Previously, marketing was all about sending out a message to every single person on the planet (there were only three television networks then) and hoping that your ad was better than the other guy.
Now, it is about finding that niche. That tribe.
Find them and engage them with content that you know that they will love.
Create content that they will share.
Create content that is worth commenting on.
I don’t care if you have 1,000,000 fans (Likes) on Facebook or 250,000 Followers on Twitter.
If you aren’t engaging your audience, it means absolutely squat.