Share Engine Optimization (SHEO) | ZAPSOCK

What is this? SHEO? Don’t say “Shee-yo” say “Esh-E-O.”

Get it? Like SEO, but it’s SHEO. Share Engine Optimization.

But what is a share engine? You know what it is. It’s:

  • Facebook
  • Twitter
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Reddit
  • MySpace
  • Blogger
  • WordPress
  • Tumblr
  • Flickr
  • YouTube
  • Vimeo
  • Viddler
  • And more!

But why? Facebook recently surpassed Google as the most visited site on the Internet.

SEO is still important, don’t get me wrong. But you also need to focus on your SHEO.

Some things to remember:

  • Be Concise – Internet users skim. They don’t read. Create naturally flowing content that is to the point. Use bullet points and headers.
  • Make it differentMake sure you aren’t recycling yesterday’s garbage. People want the latest and the greatest. Set up some Google News and Blog feeds on your topics so that you can share the latest news first.
  • Photo & Video – Remember, if you are going to share photo and video, don’t upload 400 photos to one blog post with a paragraph in between each photo. Unless you are writing a mom blog. Videos, keep them short, but engage people within the first few seconds or else they will move on.

I will have more later on the increasing popularity of SHEO.

I want to thank John Haydon for inspiring me to write this post. I got a lot of ideas from him, so I need to give him credit.

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