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	<title>Zapsock &#187; small business</title>
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	<description>Blog of J. Mark Bangerter - Author, Innovator, Branding Rebel</description>
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		<title>The Pizzeria Theorem: Absolute Failure For You and Your Brand in 30 Days or Less! &#124; ZAPSOCK</title>
		<link>http://www.zapsock.com/brand-development/the-pizzeria-theorem-absolute-failure-for-you-and-your-brand-in-30-days-or-less</link>
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		<pubDate>Thu, 16 Sep 2010 13:50:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Inspirational?]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[brand differentiation]]></category>
		<category><![CDATA[innovation]]></category>

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		<description><![CDATA[So I have been noticing a lot of businesses going under lately. Has anyone else seen this trend? Is it due to the economy? Personally I don&#8217;t think so. At least not completely. A Story I still live in the &#8230; <a href="http://www.zapsock.com/brand-development/the-pizzeria-theorem-absolute-failure-for-you-and-your-brand-in-30-days-or-less">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Are You Siphoning the Bucket? &#124; ZAPSOCK</title>
		<link>http://www.zapsock.com/small-business/are-you-siphoning-the-bucket</link>
		<comments>http://www.zapsock.com/small-business/are-you-siphoning-the-bucket#comments</comments>
		<pubDate>Tue, 30 Mar 2010 03:29:24 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[small business]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[paradigm shift]]></category>

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		<description><![CDATA[During my time as a missionary in Uruguay over seven years ago, I found myself in a very interesting situation. We were preparing for a baptismal service. The baptismal font was inside the church building, but the water didn&#8217;t drain &#8230; <a href="http://www.zapsock.com/small-business/are-you-siphoning-the-bucket">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Why I Hate Marketing&#8230;. &#124; ZAPSOCK</title>
		<link>http://www.zapsock.com/marketing/why-i-hate-marketing</link>
		<comments>http://www.zapsock.com/marketing/why-i-hate-marketing#comments</comments>
		<pubDate>Thu, 07 Jan 2010 00:23:13 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[testing]]></category>

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		<description><![CDATA[Okay, so I don&#8217;t really hate marketing. But, there is one aspect of marketing that is so essential, but it is also one of the most tedious. I have grouped this area under Research &#38; Testing. I know that these &#8230; <a href="http://www.zapsock.com/marketing/why-i-hate-marketing">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Why I Hate Marketing&#8230;. &#124; ZAPSOCK</title>
		<link>http://www.zapsock.com/marketing/why-i-hate-marketing</link>
		<comments>http://www.zapsock.com/marketing/why-i-hate-marketing#comments</comments>
		<pubDate>Thu, 07 Jan 2010 00:23:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[testing]]></category>

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		<description><![CDATA[Okay, so I don&#8217;t really hate marketing. But, there is one aspect of marketing that is so essential, but it is also one of the most tedious. I have grouped this area under Research &#38; Testing. I know that these &#8230; <a href="http://www.zapsock.com/marketing/why-i-hate-marketing">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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