The Pizzeria Theorem: Absolute Failure For You and Your Brand in 30 Days or Less! | ZAPSOCK

So I have been noticing a lot of businesses going under lately.

Has anyone else seen this trend?

Is it due to the economy?

Personally I don’t think so.

At least not completely.

A Story
I still live in the same town where I grew up. There was a local pizza place called Premier Pizza. I don’t think I actually ever ate there, but I heard it was pretty popular. I drove by there recently and noticed that Premier Pizza is no longer there.  It’s something else. It’s another pizza place.

Now it’s entirely possible that the owner changed the name, but very unlikely.

The Reason
So assuming Premier Pizza has quickly gone the way of the buffalo, why?

Perhaps it was the location?

Perhaps it is the fact that there are several pizza places around town that offer $5 pizzas

I didn’t see any signs indicating that they were competing with the $5 pizza biz.

To me it just doesn’t seem like a very good idea to invest in the  exact same business that had failed there before.

And it wasn’t the economy so much as it was a failure to adapt.

What are you doing to adapt?

Or are you going to just keep doing what the other lemmings do?

Goats in Trees | ZAPSOCK

Goat in Tree
Goat eating in tree in Morocco. Courtesty of W. Houston.

What in the world is going on here?

A buddy of mine is a military photographer and I saw this picture that he took in Morocco on his Facebook page.

Apparently these goats love to eat these trees, so they just climb right up there.

All of my life I had held the belief that goats don’t climb trees.

No one had ever taught me that, I just knew it.

Until today.

Keeping an Open Mind

What are you doing with your brand?

Are you doing what all the other goats do and graze in the pastures and eat trash?

Or are you climbing the trees that no one else thought possible?

Just because no one has ever done it with their brand, doesn’t mean it isn’t possible.

If you can think it, you can do it.

You just have to get creative and work a little bit.

Somewhere over the rainbow…there’s another rainbow. | ZAPSOCK

Some people think that this is an inspirational song.

I have to disagree.

It encourages you to dream.

And that’s it.

A dream isn’t good enough.

It is lazy.

You need action.

When you act, you have a goal.

You are being proactive.

Do you have goals?

Or are you just dreaming?

If you are dreaming, you’re only going to find another rainbow on the other side of this one.


Somewhere over the rainbow
Way up high,
There’s a land that I heard of
Once in a lullaby.
Somewhere over the rainbow
Skies are blue,
And the dreams that you dare to dream
Really do come true.
Someday I’ll wish upon a star
And wake up where the clouds are far
Behind me.
Where troubles melt like lemon drops
Away above the chimney tops
That’s where you’ll find me.
Somewhere over the rainbow
Bluebirds fly.
Birds fly over the rainbow.
Why then, oh why can’t I?
If happy little bluebirds fly
Beyond the rainbow
Why, oh why can’t I?