How to kick down any door in three attempts or less

A friend recently leased a new building as part of a business expansion.

Apparently the handing over the keys part of the leasing process didn’t involve all sets of keys and there were rumors of lost keys.

So it was decided to simply change the locks.

So the locksmith arrived to change the locks.

This is a fairly simple process if you have the old keys.

If you don’t have the old keys, it is actually quite difficult, time consuming and expensive.

So my friend decided to kick down the door.

He had never kicked down a door, so he simply wound up and kicked, if that is the correct term.

And failed.

Taking courage once more, he struck the door and failed again.

Before the third attempt he thought to himself, “This is the last attempt. If I don’t get this, the locksmith will have to cut the door off.”

(It was a metal door.)

So harnessing all that energy and frustration of two failed attempts, he smashed his foot into the door and it flew open.

After he told me this story, I thought, that is how it is in business, life, family, or anything else really.

It’s always that third attempt.

But there are two different roads that can be taken when you get to that third attempt.


Failure is an option.

You might get to that third attempt and give it the obligatory third attempt simply for appearance’s sake.

You don’t think that you are going to be able to kick that door down, but you have to give it one final try.

This will in fact help you sleep at night when you wonder whether or not you did everything you could to save your business, family, marriage, etc.

You will be able to look back and see that you did make that third and final attempt.


Success is also an option.

You might get to that third attempt and say, “I’m not going to make any more attempts after this, so this one has to work.”

And then it does. Or it doesn’t.

Who knows. Maybe it wasn’t meant to work.

What’s the point here?

The point is, that only you know what is in your heart.

Succeed or fail, it really doesn’t matter.

But you have to know in your heart that you truly did all you could.

And even if you didn’t, there is no reason to mope around about it.

Get over it and don’t let it happen again.


The Amusement Park Mentality – Say MOOOOO!

So, I don’t think that picture is of an amusement park. But you get the idea.

I went to Disneyland with my family yesterday.

We are standing in line and I am looking at how they have the lines set up.

They are chains, ropes or rails. But they are all meant to contain you in a certain formation and order. I feel like I’m in a herd of cattle.

Have you ever gone to get on a ride that is empty but you have to walk all the way through the ropes to get to the front? When you could have just done what Shrek does and walk straight through them?

My kids love playing with the chains and climbing on the rails.

But we aren’t supposed to let them do that.

Where am I going with this?

In the amusement park of life, do we allow others to put up chains or ropes to tell us where we have to go?

Or do we forge our own paths like Shrek?

I think we need to be more ogre-ish every now and then.

We need to be more child like.

Break those chains. Tear right through them.

The Evolution Solution

Have you ever seen the movie Evolution with David Duchovny and Orlando Jones?

It is a ridiculous movie, and one that I really enjoy.

In the movie, aliens attack earth and the humans can’t seem to find a way to stop them.

David Duchovny, much by chance and luck discovers that since humans are carbon based and arsenic is deadly to humans, the aliens are nitrogen based and so if you follow the same pattern (2 down 1 over) on the periodic table, the aliens should have a deadly reaction to selenium (which apparently is found in conditioner).

So they load a fire truck up with hair conditioner and squirt it all over the aliens and save the world.

What does this have to do with anything?

Good question.

I woke up this morning and thought of this.

I have no idea why.

It’s Thanksgiving.

But, we can apply the same pattern in our own lives.

Sometimes when we are looking for a solution to something, the solution already exists. We just have to copy it and apply it to whatever it is that we are working on.

Is this always the case?


But it can be the case a lot of times.

Why would you spend hours trying to code something from scratch, when the code is already available for $50? Just buy the code.

Don’t run yourself ragged trying to reinvent the wheel.

Identifying Your Muse, Pt. 2 | ZAPSOCK

What are you passionate about?

What makes you the happiest?

I have thought about this a lot and why this is important.

I know a man who was diagnosed with Stage IV kidney cancer that had metastasized into his bones and marrow to the point that if were to move out of bed, all of his bones would shatter.

What did he do?

He started writing songs.

He’s on the road to recovery.

He is able to walk again.


Because he followed his muse?

I think so.

But that’s not it.

A Higher Purpose

I have thought about how ten years ago I was unstoppable.

Sure I was a lot younger, but I think that it was something different.

I had a higher purpose.

I was striving to accomplish something greater than myself.

You can’t just follow your passion.

You must follow your passion and utilize it for the benefit of others.

Try me.

I dare you.

Identifying Your Muse | ZAPSOCK

As I may have mentioned previously my favorite book is “The War of Art” by Stephen Pressfield.

In this book Stephen Pressfield talks about overcoming resistance to follow your passion or your art.

Mr. Pressfield discusses the nine muses of Greek mythology.

Each one represents a different art.

Who is your muse?

How do you identify your muse?

What is your passion?

I have been trying to identify my own.

It is quite the daunting task.

Any ideas?

The Pizzeria Theorem: Absolute Failure For You and Your Brand in 30 Days or Less! | ZAPSOCK

So I have been noticing a lot of businesses going under lately.

Has anyone else seen this trend?

Is it due to the economy?

Personally I don’t think so.

At least not completely.

A Story
I still live in the same town where I grew up. There was a local pizza place called Premier Pizza. I don’t think I actually ever ate there, but I heard it was pretty popular. I drove by there recently and noticed that Premier Pizza is no longer there.  It’s something else. It’s another pizza place.

Now it’s entirely possible that the owner changed the name, but very unlikely.

The Reason
So assuming Premier Pizza has quickly gone the way of the buffalo, why?

Perhaps it was the location?

Perhaps it is the fact that there are several pizza places around town that offer $5 pizzas

I didn’t see any signs indicating that they were competing with the $5 pizza biz.

To me it just doesn’t seem like a very good idea to invest in the  exact same business that had failed there before.

And it wasn’t the economy so much as it was a failure to adapt.

What are you doing to adapt?

Or are you going to just keep doing what the other lemmings do?

Goats in Trees | ZAPSOCK

Goat in Tree
Goat eating in tree in Morocco. Courtesty of W. Houston.

What in the world is going on here?

A buddy of mine is a military photographer and I saw this picture that he took in Morocco on his Facebook page.

Apparently these goats love to eat these trees, so they just climb right up there.

All of my life I had held the belief that goats don’t climb trees.

No one had ever taught me that, I just knew it.

Until today.

Keeping an Open Mind

What are you doing with your brand?

Are you doing what all the other goats do and graze in the pastures and eat trash?

Or are you climbing the trees that no one else thought possible?

Just because no one has ever done it with their brand, doesn’t mean it isn’t possible.

If you can think it, you can do it.

You just have to get creative and work a little bit.

Somewhere over the rainbow…there’s another rainbow. | ZAPSOCK

Some people think that this is an inspirational song.

I have to disagree.

It encourages you to dream.

And that’s it.

A dream isn’t good enough.

It is lazy.

You need action.

When you act, you have a goal.

You are being proactive.

Do you have goals?

Or are you just dreaming?

If you are dreaming, you’re only going to find another rainbow on the other side of this one.

Somewhere over the rainbow
Way up high,
There’s a land that I heard of
Once in a lullaby.
Somewhere over the rainbow
Skies are blue,
And the dreams that you dare to dream
Really do come true.
Someday I’ll wish upon a star
And wake up where the clouds are far
Behind me.
Where troubles melt like lemon drops
Away above the chimney tops
That’s where you’ll find me.
Somewhere over the rainbow
Bluebirds fly.
Birds fly over the rainbow.
Why then, oh why can’t I?
If happy little bluebirds fly
Beyond the rainbow
Why, oh why can’t I?