Unmarketing | ZAPSOCK

I heard this the other day. I’m not sure where.

It might have been Brian Solis. It could have been Social Media Examiner.

I apologize for not getting the citation correct. Credit should go where credit is due.

But I thought about “Unmarketing” for a long time.

I actually came across the UnMarketing Blog.

Basically, Unmarketing is Marketing 2.0.

Or 3.4 or 7.3. I don’t know which version it is. It is the latest version though.

It is all about engaging. It is about listening to your audience.

Previously, marketing was all about sending out a message to every single person on the planet (there were only three television networks then) and hoping that your ad was better than the other guy.

Now, it is about finding that niche. That tribe.

Find them and engage them with content that you know that they will love.

Create content that they will share.

Create content that is worth commenting on.

I don’t care if you have 1,000,000 fans (Likes) on Facebook or 250,000 Followers on Twitter.

If you aren’t engaging your audience, it means absolutely squat.

Do You Have a Brand Plan? | ZAPSOCK

Yesterday I posted about utilizing scheduling tools for content.

However, this won’t do you any good unless you have a plan.

Everyone is always talking about a plan.

  • Your business plan.
  • Your diet plan.
  • Your workout plan.
  • Your planning plan.

There is a reason people will sell you this horse-puckey.

You need a plan.

What is your plan for your Brand?

What are you trying to accomplish?

Right now I want to focus on Messaging Strategy.

  • What type of message will you send out?
  • How will you send it out?
  • What channels will you use to publish and syndicate your message?
  • What platforms will you use?
  • What type of format will you use and how often will you send it out?

Create your plan. Stick to it.

Email me your plan and I will review it for you.

No strings attached. I’ll do it just because I am that awesome.

No Time For Your Brand? Think Again… | ZAPSOCK

I have a problem:

I have zero extra time.

  • I literally have four jobs.
  • I am in grad school.
  • I participate actively in my church.
  • I have a wonderful wife and two kids.

And….

  • I have to blog.
  • I have to Tweet.
  • I have to update my Facebook status.

So what do you do?

Plan ahead!

WordPress allows you to schedule posts. You can write your posts a week, month or even a year in advance.

Future Tweets allows you to schedule your Tweets.

Later Bro allows you to schedule Tweets from multiple Twitter accounts as well as Facebook accounts.

Leave a tip in the tip jar.

I just saved you an extra nine months of your life.

**UPDATE

Utilize these tools to do more good more often.

Don’t just use them to automate your life.

Don’t be a robot.

Share Engine Optimization (SHEO) | ZAPSOCK

What is this? SHEO? Don’t say “Shee-yo” say “Esh-E-O.”

Get it? Like SEO, but it’s SHEO. Share Engine Optimization.

But what is a share engine? You know what it is. It’s:

  • Facebook
  • Twitter
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Reddit
  • MySpace
  • Blogger
  • WordPress
  • Tumblr
  • Flickr
  • YouTube
  • Vimeo
  • Viddler
  • And more!

But why? Facebook recently surpassed Google as the most visited site on the Internet.

SEO is still important, don’t get me wrong. But you also need to focus on your SHEO.

Some things to remember:

  • Be Concise – Internet users skim. They don’t read. Create naturally flowing content that is to the point. Use bullet points and headers.
  • Make it differentMake sure you aren’t recycling yesterday’s garbage. People want the latest and the greatest. Set up some Google News and Blog feeds on your topics so that you can share the latest news first.
  • Photo & Video – Remember, if you are going to share photo and video, don’t upload 400 photos to one blog post with a paragraph in between each photo. Unless you are writing a mom blog. Videos, keep them short, but engage people within the first few seconds or else they will move on.

I will have more later on the increasing popularity of SHEO.

I want to thank John Haydon for inspiring me to write this post. I got a lot of ideas from him, so I need to give him credit.