The Marketing Industry is Finished | ZAPSOCK

Well, maybe not.

But are we really marketing?

It isn’t sales.

Sales is sales and marketing is marketing.

But I don’t want to define something by what it isn’t.

Marketing is communication.

A Story

I was recently speaking with a prospective client.

He has been in business for a very long time.

He has been successful.

He wanted to learn how to market with Facebook.

My first thought was,”Sure.”

My second thought was, “You can’t market with Facebook. Facebook is a means of engaging your consumers.”

And I thought about it more.

I realized that is what marketing is [supposed to be].

Real World Application

This post isn’t a plug for Facebook.

In fact I have been using Google+ quite a bit.

It is a plug for marketers to get back to being marketers.

Don’t be salesmen.

Don’t be billboards.

Be marketers.

Communicate and engage.

As Brian Solis says, “Engage or Die”

Don’t Push

Pushing works, but they will resent you.

Who has the worst rep amongst salesmen?

Used car salesmen?

Real estate agents?

You hate them.

But go to them.

But do you ever go back to the same one again?

Pushy marketers are worse than pushy salesmen.

Pull

What do people really want?

They want to know that you care.

Take the extra minute to ask someone how they are.

Take the extra five minutes to get to know someone.

It will make all the difference.

You will pull them to you and they will keep coming back to you.

P.S.

Social media is not marketing.

It is a tool we use to communicate.

 

***UPDATE***

Please don’t confuse what I am saying with Push vs. Pull Marketing.  I am talking about pushing people away and pulling them in to you via communication and relationship building. Push and Pull Marketing refers primarily to ad placement and how you get your message out.