Brand Differentiation | ZAPSOCK

So, it has been awhile since my last post.

I was finishing up my Master’s project.

So now I have an M.S. in Internet Marketing and a lot of student loans.

I really enjoyed the program and would recommend Full Sail University to anyone interested in media or entertainment.

So now that I am done with school I actually have time to finish all the books I started over the past couple of years.

One of these is ZAG by Marty Neumeier.

First time I read anything from Marty was THE BRAND GAP.

I loved it.

It is short and to the point and doesn’t aggravate my ADD.

ZAG is the same way.

It is awesome.

I haven’t finished it yet. My narcolepsy took over this time before the ADD.

But it is all about brand differentiation.

What are you doing to make your brand different?

How do you stand out from the rest of the noise?

If your brand isn’t different, you are wasting your time.