Hyper Niche Flat Tops | ZAPSOCK

This is probably one of the worst names for a post ever.

There is absolutely no seo value.

It doesn’t even make sense.

But I like it.

Those were the first words that came to mind when I saw this barber shop.

Senior rates.

Flat tops.

Senior rates is good for the location.

Hemet, CA has a high population seniors, so that makes sense.

Seniors come in every other week to get their hair cut and they only have a half a head o’ hair.

Makes sense.

But flat tops?

I haven’t seen someone with a flat top in a while.

You know how they do a flat top?

A giant flat comb and clippers.


So is this guy a genius or stuck in the 90’s?

I say he’s a genius.

Where else would you go to get a flat top?

Have you established your brand this way?

Somewhere over the rainbow…there’s another rainbow. | ZAPSOCK

Some people think that this is an inspirational song.

I have to disagree.

It encourages you to dream.

And that’s it.

A dream isn’t good enough.

It is lazy.

You need action.

When you act, you have a goal.

You are being proactive.

Do you have goals?

Or are you just dreaming?

If you are dreaming, you’re only going to find another rainbow on the other side of this one.

Somewhere over the rainbow
Way up high,
There’s a land that I heard of
Once in a lullaby.
Somewhere over the rainbow
Skies are blue,
And the dreams that you dare to dream
Really do come true.
Someday I’ll wish upon a star
And wake up where the clouds are far
Behind me.
Where troubles melt like lemon drops
Away above the chimney tops
That’s where you’ll find me.
Somewhere over the rainbow
Bluebirds fly.
Birds fly over the rainbow.
Why then, oh why can’t I?
If happy little bluebirds fly
Beyond the rainbow
Why, oh why can’t I?

Unmarketing | ZAPSOCK

I heard this the other day. I’m not sure where.

It might have been Brian Solis. It could have been Social Media Examiner.

I apologize for not getting the citation correct. Credit should go where credit is due.

But I thought about “Unmarketing” for a long time.

I actually came across the UnMarketing Blog.

Basically, Unmarketing is Marketing 2.0.

Or 3.4 or 7.3. I don’t know which version it is. It is the latest version though.

It is all about engaging. It is about listening to your audience.

Previously, marketing was all about sending out a message to every single person on the planet (there were only three television networks then) and hoping that your ad was better than the other guy.

Now, it is about finding that niche. That tribe.

Find them and engage them with content that you know that they will love.

Create content that they will share.

Create content that is worth commenting on.

I don’t care if you have 1,000,000 fans (Likes) on Facebook or 250,000 Followers on Twitter.

If you aren’t engaging your audience, it means absolutely squat.

Do You Have a Brand Plan? | ZAPSOCK

Yesterday I posted about utilizing scheduling tools for content.

However, this won’t do you any good unless you have a plan.

Everyone is always talking about a plan.

  • Your business plan.
  • Your diet plan.
  • Your workout plan.
  • Your planning plan.

There is a reason people will sell you this horse-puckey.

You need a plan.

What is your plan for your Brand?

What are you trying to accomplish?

Right now I want to focus on Messaging Strategy.

  • What type of message will you send out?
  • How will you send it out?
  • What channels will you use to publish and syndicate your message?
  • What platforms will you use?
  • What type of format will you use and how often will you send it out?

Create your plan. Stick to it.

Email me your plan and I will review it for you.

No strings attached. I’ll do it just because I am that awesome.

No Time For Your Brand? Think Again… | ZAPSOCK

I have a problem:

I have zero extra time.

  • I literally have four jobs.
  • I am in grad school.
  • I participate actively in my church.
  • I have a wonderful wife and two kids.


  • I have to blog.
  • I have to Tweet.
  • I have to update my Facebook status.

So what do you do?

Plan ahead!

WordPress allows you to schedule posts. You can write your posts a week, month or even a year in advance.

Future Tweets allows you to schedule your Tweets.

Later Bro allows you to schedule Tweets from multiple Twitter accounts as well as Facebook accounts.

Leave a tip in the tip jar.

I just saved you an extra nine months of your life.


Utilize these tools to do more good more often.

Don’t just use them to automate your life.

Don’t be a robot.

Death of an Antenna Ball | ZAPSOCK

I’m Old School

I’m not that old, but I am from an old school generation.

I still remember the times when we didn’t have the internet in the home. We didn’t even have a computer.

The most high tech devices in our home were:

  • Our top loading VCR
  • The 8-bit NES
  • My dad’s work pager

Oh yeah, my mom had a word processor. In fact, she was able to sell her services as a typist. Now everyone’s a typist.

Antenna Balls or Antenna Toppers

Whatever you want to call them.

I guess a ball would be a topper but a topper wouldn’t necessarily be a ball.

What does this have to do with anything?

Antenna balls were awesome!

I remember when you would see half the cars on the road with a 76 antenna ball. The sign for the gas station itself was a ginormous antenna ball!

I don’t remember if you had to buy them or if they gave them away free, but it was one of the most genius forms of increasing brand awareness.

Then everyone jumped on the band wagon.

Then came the death of the antenna ball. Cars don’t have antennas anymore. Radio isn’t analog anymore.

So what will the next “antenna ball” be?

Will it be your idea?

Share Engine Optimization (SHEO) | ZAPSOCK

What is this? SHEO? Don’t say “Shee-yo” say “Esh-E-O.”

Get it? Like SEO, but it’s SHEO. Share Engine Optimization.

But what is a share engine? You know what it is. It’s:

  • Facebook
  • Twitter
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Reddit
  • MySpace
  • Blogger
  • WordPress
  • Tumblr
  • Flickr
  • YouTube
  • Vimeo
  • Viddler
  • And more!

But why? Facebook recently surpassed Google as the most visited site on the Internet.

SEO is still important, don’t get me wrong. But you also need to focus on your SHEO.

Some things to remember:

  • Be Concise – Internet users skim. They don’t read. Create naturally flowing content that is to the point. Use bullet points and headers.
  • Make it differentMake sure you aren’t recycling yesterday’s garbage. People want the latest and the greatest. Set up some Google News and Blog feeds on your topics so that you can share the latest news first.
  • Photo & Video – Remember, if you are going to share photo and video, don’t upload 400 photos to one blog post with a paragraph in between each photo. Unless you are writing a mom blog. Videos, keep them short, but engage people within the first few seconds or else they will move on.

I will have more later on the increasing popularity of SHEO.

I want to thank John Haydon for inspiring me to write this post. I got a lot of ideas from him, so I need to give him credit.

Are You Siphoning the Bucket? | ZAPSOCK

During my time as a missionary in Uruguay over seven years ago, I found myself in a very interesting situation.

We were preparing for a baptismal service. The baptismal font was inside the church building, but the water didn’t drain into a sewer line. It had to be pumped out.

However, this time the pump wasn’t working and there was water still in it from the previous two weeks. Disgusting, right?

We had to figure out a way to get the water out.

I had the idea to try a siphon. If you don’t know what a siphon is or how it works, it is a way to move water (liquid) through a length of hose or pipe. The trick to it is that the end of the hose where the water comes out has to be lower than the end where the water goes into the hose.

Siphon Diagram courtesy of University of Queensland

So we found a length of hose and stuck it down in the font. We took the other end out to the street which was pretty low, but not quite low enough.

After trying to make this work for an hour or so, we gave up on the idea and got some buckets to get the water out.

One of the church members that was there helping us, had the brilliant idea to “siphon the bucket.”

His idea was to fill up the bucket with water and then siphon it out of the bucket (a standard 5 gallon bucket). This would make the end of the hose much lower than the beginning of the hose causing the siphon to work.

I just looked at him.

Do you see the problem? Are you siphoning the bucket?

Are you so dependent upon a piece of technology or a method or a set way of thinking that even when the situation calls for some improvisation you still want to stick to what you know?

Think outside the box. Create paradigm shifts. Be a thought leader.

Don’t siphon the bucket.