Somewhere over the rainbow…there’s another rainbow. | ZAPSOCK

Some people think that this is an inspirational song.

I have to disagree.

It encourages you to dream.

And that’s it.

A dream isn’t good enough.

It is lazy.

You need action.

When you act, you have a goal.

You are being proactive.

Do you have goals?

Or are you just dreaming?

If you are dreaming, you’re only going to find another rainbow on the other side of this one.

Somewhere over the rainbow
Way up high,
There’s a land that I heard of
Once in a lullaby.
Somewhere over the rainbow
Skies are blue,
And the dreams that you dare to dream
Really do come true.
Someday I’ll wish upon a star
And wake up where the clouds are far
Behind me.
Where troubles melt like lemon drops
Away above the chimney tops
That’s where you’ll find me.
Somewhere over the rainbow
Bluebirds fly.
Birds fly over the rainbow.
Why then, oh why can’t I?
If happy little bluebirds fly
Beyond the rainbow
Why, oh why can’t I?

Freebies! Get your freebies here! | ZAPSOCK

I have been reading Chris Anderson’s “Free.”

I am loving it.

It is very informational and exceptionally insightful.

As I was reading it I had an idea, and I am going to give it to you for FREE.

Here it is, I hope someone takes this idea and runs with it.

  1. Get some investors to invest some of their hard earned $$$.
  2. Build (or purchase) a movie theatre.
  3. You won’t need to focus on fancy stadium seating or anything like that.
  4. You GIVE the popcorn away to everyone. That’s right everyone.
  5. Every ticket stub comes with a coupon for a free medium popcorn. Not small, medium.

I don’t really feel like elaborating on why this is such a genius idea, but I will.

  • Everyone goes through your concession line.
  • People will be more prone to purchase other items: candy, soda, hot dogs.
  • The lines for the concessions will be longer, so you have ads playing on monitors located in the lines. Not just up on the walls.
  • More people will come to your theatre because you have free popcorn.

Why does this make sense? Because everyone knows that a 20 ounce serving of popcorn is NOT worth $5.00. It isn’t even worth 5 cents.

Your investment into this is minimal, but the returns will be extraordinary.

I truly hope someone does this.

By the way, I hate popcorn.

Unmarketing | ZAPSOCK

I heard this the other day. I’m not sure where.

It might have been Brian Solis. It could have been Social Media Examiner.

I apologize for not getting the citation correct. Credit should go where credit is due.

But I thought about “Unmarketing” for a long time.

I actually came across the UnMarketing Blog.

Basically, Unmarketing is Marketing 2.0.

Or 3.4 or 7.3. I don’t know which version it is. It is the latest version though.

It is all about engaging. It is about listening to your audience.

Previously, marketing was all about sending out a message to every single person on the planet (there were only three television networks then) and hoping that your ad was better than the other guy.

Now, it is about finding that niche. That tribe.

Find them and engage them with content that you know that they will love.

Create content that they will share.

Create content that is worth commenting on.

I don’t care if you have 1,000,000 fans (Likes) on Facebook or 250,000 Followers on Twitter.

If you aren’t engaging your audience, it means absolutely squat.

Do You Have a Brand Plan? | ZAPSOCK

Yesterday I posted about utilizing scheduling tools for content.

However, this won’t do you any good unless you have a plan.

Everyone is always talking about a plan.

  • Your business plan.
  • Your diet plan.
  • Your workout plan.
  • Your planning plan.

There is a reason people will sell you this horse-puckey.

You need a plan.

What is your plan for your Brand?

What are you trying to accomplish?

Right now I want to focus on Messaging Strategy.

  • What type of message will you send out?
  • How will you send it out?
  • What channels will you use to publish and syndicate your message?
  • What platforms will you use?
  • What type of format will you use and how often will you send it out?

Create your plan. Stick to it.

Email me your plan and I will review it for you.

No strings attached. I’ll do it just because I am that awesome.

No Time For Your Brand? Think Again… | ZAPSOCK

I have a problem:

I have zero extra time.

  • I literally have four jobs.
  • I am in grad school.
  • I participate actively in my church.
  • I have a wonderful wife and two kids.


  • I have to blog.
  • I have to Tweet.
  • I have to update my Facebook status.

So what do you do?

Plan ahead!

WordPress allows you to schedule posts. You can write your posts a week, month or even a year in advance.

Future Tweets allows you to schedule your Tweets.

Later Bro allows you to schedule Tweets from multiple Twitter accounts as well as Facebook accounts.

Leave a tip in the tip jar.

I just saved you an extra nine months of your life.


Utilize these tools to do more good more often.

Don’t just use them to automate your life.

Don’t be a robot. | ZAPSOCK

Have you checked it out yet?

It is really a great way to monitor how people are sharing your content on Facebook!

Add your site’s URL. It will show how many people have shared your site.

You can see which posts were the most popular.

If you have a brand monitoring strategy, this must be a part of it.