Identifying and Eliminating Negative Stress | ZAPSOCK

Negative Stress?

Wait? So does that mean that there is positive stress?

Absolutely.

One of the great philosophers of our day, Jaime Gomez, taught me that negative stress is caused by not being able to do what you want because you must do the things that you need.

That is negative stress. The emotional state created when we are not able to do what we want.

Positive Stress

Positive stress is the result of needs without wants or wants without needs.

It is healthy.

It keeps you moving.

It gives you that adrenaline rush to get things done.

Eliminating Negative Stress

You will never eliminate the things that you need to do, if they are in fact true needs.

If you can eliminate it without worry, it is not a true need.

  1. Eliminate some of the things that you want.
  2. Want to do the things you need.
  3. Need to do the things you want.

Do what you love, and love what you do.

Want what you have, and you will never want again.

3 Steps to Defining Your Brand or “Choose, but choose wisely…” | ZAPSOCK

In my experience, one of the hardest things to do is define a new venture.

Working on a team project can make this much more difficult or much easier.

So how do you define what your brand is?

First off, YOU DON’T. Your consumers do. That is Brand Development 2.0 baby!

But you still have to guide your consumers. You need to lead them. You need to find your tribe.

Step 1: Brainstorm

I use a mindmap.

You can do this on paper or there are a number of free apps out there for mindmapping.

Freemind is one that I have used.

I just downloaded another one, of FreeMind.

Get all of your ideas out. Good and bad. Especially the bad. Get them all down and get them organized however you see fit.

Step 2: Eliminate

Start going through everything that you have put down on paper (or your computer).

Find the paths that will lead you to your goals. Eliminate the paths you don’t need.

Step 3: Narrow

Narrow your focus. Focus on one aspect of one final outcome.

This is your brand.

This is what you will take to your consumers.

Where do you want to be? You will be most successful if you can focus your energies on one outcome instead of multiple outcomes.

Your fans will tell you whether or not you have chosen wisely.

Death of an Antenna Ball | ZAPSOCK

I’m Old School

I’m not that old, but I am from an old school generation.

I still remember the times when we didn’t have the internet in the home. We didn’t even have a computer.

The most high tech devices in our home were:

  • Our top loading VCR
  • The 8-bit NES
  • My dad’s work pager

Oh yeah, my mom had a word processor. In fact, she was able to sell her services as a typist. Now everyone’s a typist.

Antenna Balls or Antenna Toppers

Whatever you want to call them.

I guess a ball would be a topper but a topper wouldn’t necessarily be a ball.

What does this have to do with anything?

Antenna balls were awesome!

I remember when you would see half the cars on the road with a 76 antenna ball. The sign for the gas station itself was a ginormous antenna ball!

I don’t remember if you had to buy them or if they gave them away free, but it was one of the most genius forms of increasing brand awareness.

Then everyone jumped on the band wagon.

Then came the death of the antenna ball. Cars don’t have antennas anymore. Radio isn’t analog anymore.

So what will the next “antenna ball” be?

Will it be your idea?

Brand Development 2.0 | ZAPSOCK

I don’t want to make this a long post.

I haven’t posted in a while.

I had lunch with my good friend Tyler Jorgenson a little while back and he inspired me to make some changes to my site.

Instead of being a small business marketing consultant, this blog is now about Brand Development 2.0.

Why?

Because I love branding. I am passionate about it. That is what Tyler inspired me to do. He told me that you have to do what you are passionate about.

Brand Development 2.0 is all about creating your brand in this new era of social media, tablets and instant gratification.

It is about listening to your customers.

It is allowing them to define your brand. Not you.

You were given two ears and one mouth. You should be listening to your customers twice as much as you are speaking to them.

Share Engine Optimization (SHEO) | ZAPSOCK

What is this? SHEO? Don’t say “Shee-yo” say “Esh-E-O.”

Get it? Like SEO, but it’s SHEO. Share Engine Optimization.

But what is a share engine? You know what it is. It’s:

  • Facebook
  • Twitter
  • Digg
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Reddit
  • MySpace
  • Blogger
  • WordPress
  • Tumblr
  • Flickr
  • YouTube
  • Vimeo
  • Viddler
  • And more!

But why? Facebook recently surpassed Google as the most visited site on the Internet.

SEO is still important, don’t get me wrong. But you also need to focus on your SHEO.

Some things to remember:

  • Be Concise – Internet users skim. They don’t read. Create naturally flowing content that is to the point. Use bullet points and headers.
  • Make it differentMake sure you aren’t recycling yesterday’s garbage. People want the latest and the greatest. Set up some Google News and Blog feeds on your topics so that you can share the latest news first.
  • Photo & Video – Remember, if you are going to share photo and video, don’t upload 400 photos to one blog post with a paragraph in between each photo. Unless you are writing a mom blog. Videos, keep them short, but engage people within the first few seconds or else they will move on.

I will have more later on the increasing popularity of SHEO.

I want to thank John Haydon for inspiring me to write this post. I got a lot of ideas from him, so I need to give him credit.