Are You Siphoning the Bucket? | ZAPSOCK

During my time as a missionary in Uruguay over seven years ago, I found myself in a very interesting situation.

We were preparing for a baptismal service. The baptismal font was inside the church building, but the water didn’t drain into a sewer line. It had to be pumped out.

However, this time the pump wasn’t working and there was water still in it from the previous two weeks. Disgusting, right?

We had to figure out a way to get the water out.

I had the idea to try a siphon. If you don’t know what a siphon is or how it works, it is a way to move water (liquid) through a length of hose or pipe. The trick to it is that the end of the hose where the water comes out has to be lower than the end where the water goes into the hose.

Siphon Diagram courtesy of University of Queensland

So we found a length of hose and stuck it down in the font. We took the other end out to the street which was pretty low, but not quite low enough.

After trying to make this work for an hour or so, we gave up on the idea and got some buckets to get the water out.

One of the church members that was there helping us, had the brilliant idea to “siphon the bucket.”

His idea was to fill up the bucket with water and then siphon it out of the bucket (a standard 5 gallon bucket). This would make the end of the hose much lower than the beginning of the hose causing the siphon to work.

I just looked at him.

Do you see the problem? Are you siphoning the bucket?

Are you so dependent upon a piece of technology or a method or a set way of thinking that even when the situation calls for some improvisation you still want to stick to what you know?

Think outside the box. Create paradigm shifts. Be a thought leader.

Don’t siphon the bucket.

The Great Social Experiment is on Hiatus Indefinitely | ZAPSOCK

The other day I posted about using Facebook groups for a cause.

That same day, I started a Facebook group that anyone could join by donating one dollar.

Today I received a notice from PayPal saying that I have to register with them as a non-profit and provide evidence of my non-profit status.

Because I have not done this yet, I am putting it on hiatus.

I received one donation.

Taking Advice From God | ZAPSOCK

We read in Genesis 2:2 that “…on the seventh day God ended his work which he had made; and he rested on the seventh day from all his work which he had made.”

It’s Sunday. Popularly observed as The Sabbath Day in remembrance of God resting after his labors of the Creation.

So what am I doing? Not resting.

I have a ton of homework to catch up on. Yet here I am, writing a blog post.

But with good reason. I’m trying to give myself advice. I need to take some advice from God. Even if you aren’t religious or even if you don’t believe in God, this is good advice.

It is important to take a break.

  • Turn off the TV.
  • Turn off the Facebook.
  • Go take a drive with the family.
  • If you do go to church, come home and discuss what you learned with your family.
  • If you don’t go to church, find a church.
  • Take some time to meditate. At least an hour.
  • Go visit someone you haven’t seen in a while.
  • Read a book.

    You will find that things go much better for you throughout the rest of the week.

    Now I need to go take my own advice.

    After I finish my homework.

    Taking Advice From God | ZAPSOCK

    We read in Genesis 2:2 that “…on the seventh day God ended his work which he had made; and he rested on the seventh day from all his work which he had made.”

    It’s Sunday. Popularly observed as The Sabbath Day in remembrance of God resting after his labors of the Creation.

    So what am I doing? Not resting.

    I have a ton of homework to catch up on. Yet here I am, writing a blog post.

    But with good reason. I’m trying to give myself advice. I need to take some advice from God. Even if you aren’t religious or even if you don’t believe in God, this is good advice.

    It is important to take a break.

    • Turn off the TV.
    • Turn off the Facebook.
    • Go take a drive with the family.
    • If you do go to church, come home and discuss what you learned with your family.
    • If you don’t go to church, find a church.
    • Take some time to meditate. At least an hour.
    • Go visit someone you haven’t seen in a while.
    • Read a book.

      You will find that things go much better for you throughout the rest of the week.

      Now I need to go take my own advice.

      After I finish my homework.

      So I Did It… | ZAPSOCK

      I took my own advice.

      This may be the first time in a long time.

      I thought about it for a long time after I posted my previous post today about utilizing the power of Facebook for good. And I did it.

      I started a Facebook group called “When This Group Reaches 1M Members, I Will Donate $1M to Help the Homeless”

      Everyone that joins has to donate a dollar. All of that money will be donated to helping the homeless once the group has reached 1,000,000 members.

      Stopping World Hunger With Facebook | ZAPSOCK

      I see a lot of Pages and Groups on Facebook that are called, “I bet I can find 1,000,000 people who want to stop world hunger” or “I bet I can find 1,000,000 people who disapprove of the health care reform bill.”

      I don’t join these groups.

      Why? Because I don’t see what these Facebook groups are doing to actually combat these problems besides talking about it.

      I join a group and it shows everyone that I want to stop world hunger, but what am I actually doing to get it done?

      I think that these types of groups should charge $1 for every person that joins the group.

      Can you imagine the power of that?

      $1,000,000 raised in a matter of weeks for whatever cause? And all you have to do is have people drop a $1 into PayPal.

      The only problem that I see with it are scam artists. How do we sort out the cons from the causes?

      What do you think?

      How not to do your SEO… | ZAPSOCK

      I have come across this site many times when searching for “Hemet Real Estate Agents.” Right now the site is #3 in the organic SERPS. I’m not sure why. This site is the poster child for how not to do your SEO. It will only be a matter of time before Google blacklists this site. Before I give you the site, I want you to watch this video.

      SEOmoz Whiteboard Friday – On-Site Over Optimization from Scott Willoughby on Vimeo.

      These are some great tips on how to avoid over-optimizing your site.

      Now after watching this, take a look at this site and let me know what you think.

      I’m the One to Blame for Health Care Reform | ZAPSOCK

      So when I first heard that the health care reform (HCR) bill passed in the House yesterday, I was upset like most people. Then I realized how ignorant I have been. I haven’t looked into it for myself. I have been relying on everyone else’s opinion on the matter.

      I don’t completely understand it. I stayed up late trying to read the text of the bill. It is extremely boring. I have read some more this morning. I am about 10% of the way through it at this point.

      But then I realized that I don’t have to understand it completely. I am not going to fight it. I am not going to go picket on Capitol Hill. Why? Because this whole thing is my fault. That’s right. I am the one responsible. And so are you!

      We as Americans have failed. We have failed. Let that sink in for a little bit. You have failed. Are you angry yet? Well you can only be angry at yourself. Because we (me + you) are to blame. I’m not going to take all the blame myself. And you shouldn’t have to either.

      If you are still reading, I commend you for your integrity (and your endurance). You are probably asking yourself how it is your fault. Because you are an American. That’s why.

      Here is how democracy works:
      • Constituents are given the right to vote.
      • Constituents do or do not vote.
      • Officials are elected by the voice of the people.
      • Officials act in what they believe is the best interest of the people.

      Can you see where I am going with this? Americans are to blame for this HCR bill that is supposedly “un-constitutional” and “socialist.” We voted the officials. They made decisions.

      Did we vote? 126,869,659 people cast a presidential ballot in the election in 2008 (CBS News, 2008). There were 209,193,090 people over the age of 18 (U.S Census Bureau, 2008). That means only 60% of the population that was of voting age did

      Did we write a letter to our representative? Or did we just post as our Facebook status “I’m so sick of this HCR BS.” Because I am pretty sure my Rep. doesn’t follow me on Facebook.

      I am as much to blame as anyone else. That is why the title of this post is what it is. So America, let’s stop blaming the government and the rich, fat white people and Obama and Bin Laden for all of our problems. Take some responsibility. Let’s be accountable for our actions for once. Because America, that is our biggest problem. We are not accountable. We are almost always looking to pass the buck. We can’t bear the shame that we might have made a mistake. It is almost always someone else’s fault. Let’s grow up. We’re better than that America.

      References:
      CBS News. (2008). Election results: presidential race. Retrieved March 22, 2010 from http://election.cbsnews.com/election2008/president.shtml

      U.S Census Bureau. (2008). State and county quickfacts. Retrieved March 22, 2010 from http://quickfacts.census.gov/qfd/states/00000.html

      Being a Brand Leader | ZAPSOCK

      Have you read the Brand Gap by Marty Neumeier yet? In it Mr. Neumeier says that your brand is not what YOU say it is, it’s what THEY say it is. (THEY being your consumers.)

      It’s the same with leadership. Just because YOU say you are a leader or your business card says you are, does not make you a leader. Just because you have thousands of followers on Twitter or on your super-spiffy NING network, that does not make you a leader. You may be the CEO of a corporation with over 10,000 employees and you might not be a leader. You are only a leader if your followers say you are. If your followers love you and respect you, only then are you a leader.

      A leader attracts others with kindness and self-sacrifice. This attraction is magnetic. It is atomic.

      A true leader will always put his followers’ interests before his own.

      Are you a leader? If you can answer that definitively, you most likely are not.

      So then, what are the characteristics of a true follower?

      I Despise Social Media | ZAPSOCK

      It has been awhile since I last posted. I have been pretty busy with a few things. I have a few exciting projects in the works that I am pretty excited about. I have also been doing marketing for Utah Baby Guide and Free Baby Magazine. Both magazines are really great resources for new and expecting parents.

      I wanted to talk about something that I have been thinking about for a long time. You may have noticed the title. I don’t actually despise social media, but I do have a love/hate relationship with it. Let me explain.

      I did my undergraduate work in Marketing. My graduate studies are in Internet Marketing. I have studied the best of both worlds. Social media has absolutely revolutionized the way that marketing takes place. Advertising dollars are more wisely invested in Facebook ads than in a newspaper. Social Media allows businesses to reach out to micro-niche markets. It’s beautiful. So why the hate?

      • I think that some people may be putting too much focus on Social Media strategy.
      • Also, everyone and anyone with a Twitter account is all of a sudden a Social Media Guru. Just because someone knows how to tweet, does not make them an expert. So watch out for these guys.
      • Social Media is not a cure-all/cover-all strategy for marketing. There are so many more aspects of Marketing AND Internet Marketing that cannot be taken care of with a Facebook page and a blog.

      I have a lot of work to do on my end still. I am the biggest student of my own teachings.