The Often Overlooked Art of Branding (pt. 1) | ZAPSOCK

How do you define your brand? It is my experience that most companies, products or services are at one of three places when it comes to the Art of Branding:

1. It is completely overlooked,

2. It is done completely wrong, due to misunderstanding what branding actually is, or

3. It is utilized correctly and they are successful at building their brand.

Those that fall in with #3, they are the ones at the top.

So what is branding? What would you say it is off the top of your head? Take a wild guess if you don’t know. What was the first word that came to your head? Logo? Icon? Branding Iron? Symbol?

No, no, no and no.

It isn’t a word. It isn’t a symbol. A brand is defined as the gut feeling that the consumer has about your company, product or service.

So how do you define your brand now?

That’s great marketing right there, I don’t care who you are… | ZAPSOCK

 

Tony Hawk:Ride

The board for the game

I have been following Tony Hawk Hawk did was genius. He (or his team) planted copies of the game in various spots throughout the country. These also happen to be locations from the game. Throughout the day, via Twitter, the Birdman himself Tweeted clues to the location of these games. How is that not awesome PR? Hopefully you will find some inspiration in this.

 

That’s great marketing right there, I don’t care who you are… | ZAPSOCK

 

Tony Hawk:Ride

The board for the game

I have been following Tony Hawk Hawk did was genius. He (or his team) planted copies of the game in various spots throughout the country. These also happen to be locations from the game. Throughout the day, via Twitter, the Birdman himself Tweeted clues to the location of these games. How is that not awesome PR? Hopefully you will find some inspiration in this.

 

That’s great marketing right there, I don’t care who you are… | ZAPSOCK

 

Tony Hawk:Ride

The board for the game

I have been following Tony Hawk Hawk did was genius. He (or his team) planted copies of the game in various spots throughout the country. These also happen to be locations from the game. Throughout the day, via Twitter, the Birdman himself Tweeted clues to the location of these games. How is that not awesome PR? Hopefully you will find some inspiration in this.

 

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory

 

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory

 

Viral Marketing | ZAPSOCK

I have been finding a lot of different things about viral marketing lately. There were a couple of article that I read recently on Mashable.com; one from Josh Catone and another from Christina Warren. Christina wrote about the Elf Yourself website that comes around every Christmas. This site is one of the original viral sites that popped up. Apparently this site that has been sponsored by OfficeMax for the past four years and this year they hired several hundred dancing elves to dance in Union Square. Now that must be a costly investment. There are other very inexpensive methods to do viral marketing that Josh mentions in his article. The five main points for viral marketing are these:

1. Get creative with what you have.

2. Viral video doesn’t have to cost a lot.

3. Know your audience.

4. Have fun with your product.

5. Highlight what makes you unique.

Lesson five is from the Penny Pranks video. That one is my favorite.

The links to the articles are here:
Elf Yourself Flash Mob
5 Important Web Lessons for Small Business Owners

This one is to just give you some more ideas for viral videos.
Hot Viral Videos

**UPDATE**
I came across this one after I published the post. This is an excellent campaign by VW:
The Fun Theory

 

Just a Thought | ZAPSOCK

It is a tough job market out there. Unemployment rates are sky high. One of the biggest determining factors when employers are reviewing applicants isn’t necessarily a degree, it’s experience. A degree is important, but if you have no experience, do you know what that means to a potential employer? $$$ MONEY $$$ They have to spend lots of it in order to train you to do the job right. If they can hire someone who already knows what they are doing, that person is going to become profitable much sooner. And what if you don’t work out? All the wages they paid you during your training, WASTED. That isn’t something that anyone wants to do right now. With hundreds of applicants, employers are extremely picky with who they are hiring. Catch 22 right? So how do you get experience? Start your own business. Do you want a job teaching? Start tutoring kids. Do it for free. Experience is worth so much more. Do you want a job as a business executive? Start a business consultation business. Offer your services to these businesses for free. You will gain invaluable experience, exceptional knowledge and you may even like running your own business. If there aren’t any opportunities, make some. (And you can put it all on your resume!)

Just a Thought | ZAPSOCK

It is a tough job market out there. Unemployment rates are sky high. One of the biggest determining factors when employers are reviewing applicants isn’t necessarily a degree, it’s experience. A degree is important, but if you have no experience, do you know what that means to a potential employer? $$$ MONEY $$$ They have to spend lots of it in order to train you to do the job right. If they can hire someone who already knows what they are doing, that person is going to become profitable much sooner. And what if you don’t work out? All the wages they paid you during your training, WASTED. That isn’t something that anyone wants to do right now. With hundreds of applicants, employers are extremely picky with who they are hiring. Catch 22 right? So how do you get experience? Start your own business. Do you want a job teaching? Start tutoring kids. Do it for free. Experience is worth so much more. Do you want a job as a business executive? Start a business consultation business. Offer your services to these businesses for free. You will gain invaluable experience, exceptional knowledge and you may even like running your own business. If there aren’t any opportunities, make some. (And you can put it all on your resume!)

Just a Thought | ZAPSOCK

It is a tough job market out there. Unemployment rates are sky high. One of the biggest determining factors when employers are reviewing applicants isn’t necessarily a degree, it’s experience. A degree is important, but if you have no experience, do you know what that means to a potential employer? $$$ MONEY $$$ They have to spend lots of it in order to train you to do the job right. If they can hire someone who already knows what they are doing, that person is going to become profitable much sooner. And what if you don’t work out? All the wages they paid you during your training, WASTED. That isn’t something that anyone wants to do right now. With hundreds of applicants, employers are extremely picky with who they are hiring. Catch 22 right? So how do you get experience? Start your own business. Do you want a job teaching? Start tutoring kids. Do it for free. Experience is worth so much more. Do you want a job as a business executive? Start a business consultation business. Offer your services to these businesses for free. You will gain invaluable experience, exceptional knowledge and you may even like running your own business. If there aren’t any opportunities, make some. (And you can put it all on your resume!)